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SHSMD Connections Conference
SHSMD Connections is the premier conference for health care strategists, marketers, communicators, and business development professionals. Join us October 12-14, in Dallas, TX, to gain insights, expand your network, and advance your career in a rapidly evolving field.
Health Care Marketing, Communications & Strategy Resources
Websites
The national membership organization for those responsible for marketing, communications and strategy in all types of hospitals and health systems.
SHSMD Credential & Certificate Courses
Courses
SHSMD Credentials are awarded for successful completion of the following designated programs that confirm proficiency of a skill through testing, examination, skill demonstration, or project completion. Additional requirements may include participation in discussion boards, quizzes, group work, presentations, and additional readings/assignments as assigned by faculty. Upon successful completion of all requirements, participants will be awarded with a verified SHSMD Credential as a shareable digital credential described below.
How to Measure and Improve Your Patient Attraction and Retention Growth Strategies Part 1
This session will cover best practices in data availability, measurement, key performing indicator development, and ongoing management required to develop a comprehensive patient growth strategy.
From @Home to Care Anywhere: Intentional New Strategies and New Market Opportunities
This webinar highlights the potential of Care Anywhere, the value to a health care organization & the state of technology to support care delivery.
Marcom Budgets “By the Numbers”: Key Findings from 2022 SHSMD Benchmarking
This webinar is designed to share preliminary aggregate data on those hospitals who have submitted complete data for SHSMD’s 2022 By the Numbers MarCom Benchmarking and how that compares to prior years.
Futurescan 2024 Webinar: Health Care Trends & Implications
Watch this on-demand webinar with a renowned futurist Ian Morrison, Ph.D., on the latest edition of SHSMD's annual guide on key health leadership topics.
Balancing New Imperatives for a Changing Environment: Highlights from 2024 Futurescan Health Care Trends and Implications
Join renowned futurist Ian Morrison, Ph.D., for a webinar on the latest edition of SHSMD's Futurescan 2024.
5 Best Practices for Integrating Market and Provider Data into Your Health System Management Structure
This webinar will outline best practices for centralizing market and provider data, tying data to organizational goals and objectives, and distributing data throughout the organization (governance, executive, planning, physician network, service lines).
Top Quarterly SHSMD Resources
Check out SHSMD's top quarterly resources with tons of value to people of all strategy professions.