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How to Drive Authentic Patient Experiences with Ed Marx and Cris Ross
Health care marketers face unique challenges when creating positive patient experiences, and competitive retail and big tech companies are rushing to fill the gap.
Leveraging Modern Tools & Approaches to Transform Complex Care Delivery
Throughout the presentation he’ll be describing the tactics, methodologies and approaches to how UCSF has tackled these care delivery challenges using technology solutions. Learn best practices in how to become an agile, learning, data-driven organization that thinks “digital-first.”
An Executive Primer on Digital Marketing Strategy for Competitive Health Care Systems
Webinar Recordings
Learn how to attract more patients, execute the strongest strategies, and make smart marketing investments that will not only get you noticed, but give you an edge over your competitors.
Beyond CRM: Lessons from Consumer-Driven Health Care
Webinar Recordings
Join Andrea Pearson, chief marketing officer of Healthgrades, to learn about strategic changes required to navigate and maintain leadership in the fast-changing health care environment.
Beyond Responsive Websites: Health Systems Rise to the Problem and Promise of Mobility
Webinar Recordings
The team behind the Hospital Digital Index (HDX) will share their research on the rise of the “mobile majority” which now typifies visitors to health care sites. They’ll share best-practice examples of systems who have made location-smart experiences which smooth their patients journey to care.
Developing Digital Strategies in Health Care for 2017 and Beyond
Webinar Recordings
Bluespire’s lead health care strategist and digital strategy expert will review spending regularities in the industry, cover emerging trends and outline specific search tactics that are available to health care marketers. They’ll also show why content and information on health care websites is a crucial component to SEO strategy and delivering on a positive online experience.
Navigating Response and Recovery with a Digital Front Door Platform
This presentation demonstrates how Piedmont’s outstanding digital front door platform creates a patient-centric, hassle-free experience that will guide the system’s recovery to the new normal of health care.
Managing Communications, Navigation and Patient Flows in the Pandemic Era
In this AHA Executive Dialogue, hospital leaders discuss how COVID-19 has affected their operations and how the integration of mobile technology helped to address issues for front-line staff, patients and their families.
Perfecting the Patient Journey with a Digital Front Door Platform
Sponsored White Papers
Forward-thinking healthcare organizations realize that successful digital front door platforms offer a single, mobile access point for multiple touchpoints in the patient’s journey. Learn the three transaction-ready features required for success in this white paper.