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Introducing a Strategic Roadmap for a Community Health Needs Assessment and Implementation Plan

Magazine & Journal Articles
Community Hospital Corporation identified best practice tips to help organizations prepare CHNAs and implementation plans that align with strategic planning priorities and Internal Revenue Service requirements. Here's the strategic roadmap they developed.

How Physician Relations Can Play a Vital Role in Physician Alignment Strategies

Magazine & Journal Articles
As hospitals and health systems increasingly implement physician alignment strategies, physician relations teams must concentrate on ways they can bring value to their organizations in this new environment. This article explores the ways in which physician relations professionals can be more engaged in physician alignment.

Hospitals and Health Systems Find Ways to Serve Patients on Demand

Magazine & Journal Articles
Extended hours and same-day appointments are fine, but not nearly enough to give today's consumers the convenience and access they desire.

Employer Engagement as a Consumer Acquisition Strategy

Magazine & Journal Articles
Ask the executive team at any of the 5,200 hospitals in the United States and they will likely tell you that local demographics, competition, and payer mix make them "different from the rest."

Connecting with Consumers Through Storytelling

Magazine & Journal Articles
A well told story can be a powerful marketing tool, especially in healthcare. One patient's experience can impact a prospective patient's thinking, actions, and behaviors, enabling them to explore potential healthcare decisions through a highly personal lens. This article explores the success of a campaign that El Camino Hospital implemented to share patient narratives.

Bringing Human-Centered Design to Health Care

Magazine & Journal Articles
In 2015, The University of Vermont Medical Center (UVMMC) became one of the first health systems in the nation to focus on creating exceptional patient experiences using human-centered design. Here are answers to several questions about the health system's new approach to experience design.

Attract and Educate Parents by Showcasing Physician Expertise

Magazine & Journal Articles
To meet the challenge of keeping families as patients once they become parents, the marketing team at Nebraska Methodist developed a non-branded strategy that highlights the knowledge of our obstetricians, pediatricians, and family medicine physicians. Read more about the launch of their unique website for parents in this article.

6 Things Your CEO Needs from You

Magazine & Journal Articles
General Colin Powell once said, "Great leaders are almost always great simplifiers, who can cut through argument, debate, and doubt to offer a solution everybody can understand." It's no secre

4 Core Principles to Help Your Organization's Next Big Change Succeed

Magazine & Journal Articles
For two decades, research conducted by change management thought leader John Kotter and others has shown that approximately two-thirds of large-scale change initiatives fail to meet their obje

Using Telehealth to Advance Value-Based Care

Magazine & Journal Articles
In response to consumer demands for simple, affordable service, Jefferson Health—a health system in the Philadelphia region that includes 14 hospitals—is building a value-based care business model through a robust telehealth program that spans the care continuum from specialty consults and virtual rounds, to post-discharge management and urgent care visits. Learn more about the JeffConnect program in this article.