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Why Hospitals Should Launch a Fundraising Campaign Now
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Understanding the Board of Trustees’ Role
Many organizations, including the American Hospital Association, offer resources and publications on corporate governance.
The Elusive Value-based Purchasing Score
Magazine & Journal Articles
Find out why the value-based purchasing score is getting harder to predict and why HCAHPS is important to track.
Reinventing Community Relations as a Corporate Reputation Strategy
Magazine & Journal Articles
Once upon a time, hospital marketing didn't exist. Public relations functions were focused almost exclusively around media relations and what we called community relations. Then came marketing (with the glamour of advertising), the Internet, Facebook, Tweet, and pins. Community relations (CR) faded, got pushed to secondary priority status and then to the bottom of that "nice to do if we had time" list.
Using Quality, Financial, and Market Metrics to Identify Potential Partners
Magazine & Journal Articles
Learn how Lafayette General Health developed and deployed a partnership ranking decision tool to support its long-range strategic business objectives.
Demystifying CRM: Tips for Embarking on a Customer Relationship Management Journey
Magazine & Journal Articles
Customer relationship management (CRM) is a hot topic in healthcare marketing. From conferences to webinars to white papers, everyone seems to be jumping on the CRM bandwagon. And for every hospital or health system that doesn't have CRM, there seems to be another that underutilizes its existing CRM echnology. In an increasingly complex world of digital marketing channels, propensity modeling, and targeted analytics, a back-to-basics approach to CRM will help most organizations make sense of this ambiguous acronym.