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Putting Personalization into Practice (Advanced)
Presentation Resource
How does the execution of a more personalized web and multi-channel communications experience impact digital operations? What are reasonable expectations to promote within your organization for these technologies? This session will establish a foundation for an exciting, but often superficially treated topic, with clear guidance and concrete tips.
Building the Physician's Practice in a Digital World
Presentation Resource
Learn how Avera Health is using a multidisciplinary approach to marketing to build volume for new physicians, and to deepen patient relationships with established providers.
A Giant Transformation: The Fits, Starts, and Successes of the Northwell Health Rebrand (Advanced)
Presentation Resource
Learn about Northwell Health's large transformation and rebranding in 2016.
Using Advanced Analytics to Drive Your Patient Experience (Advanced)
Presentation Resource
Learn how Community Health Network (CHNw), a leading Midwest health system, used an analytical technique called MaxDiff (maximum-difference or best-worst scaling) to leverage insight from consumer research, enabling healthcare strategists to prioritize which functional, communications, and human resource development actions would have the greatest impact.
Fulfilling the Potential: Integrating Cross-Continuum Telehealth in Health Systems
Presentation Resource
Using Data-Driven Decision Making to Drive New Primary Care Volume: All Year Long (Advanced)
Presentation Resource
Do you think about open enrollment as a fall campaign? Think again. What if you viewed open enrollment as an opportunity to engage with patients, consumers, brokers, health plans, and employers all year long?
Art or Science? Effective Physician Recruitment and Retention Requires Both
Presentation Resource
Hear how Canton-Potsdam Hospital combines the discipline of science with the art of relationships to build a medical staff rivaling prestigious academic medical centers. Learn how new techniques and proven best practices can be adapted and applied to your organization.
Bringing Financial Wellness into the Conversation
Presentation Resource
Learn how Metro Health was challenged by its board of directors to demonstrate commitment to both the financial and physical well-being of patients.