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Health Care Marketing Plans, Communications and Market Research

Courses
This credential series is divided into 4 parts, which together, cover the essentials of health care marketing.

Demand Planning: The Intersection of Patient and Product

Demand planning is essential in every field, including health care. Find out why and how to implement it!

Foundations to Analytics for Health Care Strategists

Courses
Foundations to Analytics for Health Care Strategists

SHSMD Webinar | Developing Provider “Scorecards” for Patient Leakage Measurement

In this webinar, we'll review how to utilize these data elements to build provider-level “scorecards” to help identify the most immediate opportunities for incremental patient retention and revenue growth within the health system.

SHSMD Credential Programs for Health Care Professionals

Courses
SHSMD Credentials are awarded for successful completion of the following designated programs that confirm proficiency of a skill through testing, examination, skill demonstration, or project completion. Additional requirements may include participation in discussion boards, quizzes, group work, presentations, and additional readings/assignments as assigned by faculty. Upon successful completion of all requirements, participants will be awarded with a verified SHSMD Credential as a shareable digital credential described below.

Using Consumer Industry Science to Turbocharge Your Hospital Marketing | Recording

This webinar provides an overview of psychographic segmentation and a proven model for influencing health care consumer decisions and behaviors.

UDI: A How-To Guide for Implementation with Your Organization

On-Demand Educational Webinars
This session explains the benefits of implementing the UDI such as immediate device status updates through collaboration with manufacturers and suppliers, increased patient care satisfaction, and how the data you collect can turn your analytics into strategic and critical business decisions. Learn the step by step process that FMOLHS used to implement UDI.

Value Analysis Best Practices: A Panel Discussion

On-Demand Educational Webinars
A panel of three leading experts in the value analysis field candidly share information regarding the state of value analysis when they entered the field, their experiences during the evolution of value analysis to its current state in their respective organizations, and their thoughts on the future state of value analysis as well as lessons learned along the way.

Uncovering Nuances in Health Care Data Analytics to Improve the Patient Experience Recording

Webinar Recordings
In this webinar, we’ll look at how OSF Health Care partnered with Binary Fountain to unify their patient feedback and response process by responding to feedback publicly and providing patients with a superior health care experience through open access to data and community reviews.

The UDI Rule: Are You Ready?

On-Demand Educational Webinars
Hospitals need a tool to leverage the use of UDI within their health care organizations to empower the Cost, Quality, Outcomes Movement. This webinar explains the many benefits the UDI system can bring both to a hospital’s bottom line and to patients. With proper tools implemented by healthcare providers, UDI will help to lower cost and increase quality, thereby improving patient outcomes.