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Marketing Metrics that Matter: How to Present Analytics that Speak the C-Suite's Language Recording
Webinar Recordings
Marketing Metrics that Matter: How to Present Analytics that Speak the C-Suite's Language
Webinar Recordings
Join Gary Druckenmiller, Vice President, Marketing Practice Leader on March 28 as he shares how leading health systems have developed goal-driven marketing metrics within their organizations to substantiate their marketing programs. He will examine the availability, timeliness, and accuracy of marketing data and what metrics to report on to demonstrate the most impact.
Turning Big Data into Practical Data: Marketing’s Guide to Improving Strategy with Data-Driven Planning
Webinar Recordings
Armed with technologies that allow for authentic acumens, marketing decision makers can now create more individualized and personalized healthcare experiences by converting “big” data into more practical data.
How We Use Big Data Analytics to Create Customer and Patient Intimacy
Webinar Recordings
By using big data analytics – similar to those used by Netflix and Amazon – we can automate learning about what matters most to current and prospective patients, then use that knowledge to tailor engagement and nurture intimacy. This presentation will outline how the analytic technologies that power Customer Relationship Management (CRM) can help providers achieve these goals.
Health Behaviors and the Role of Hospitals
The AHA hosted a webinar on “Health Behaviors and the Role of Hospitals,” an accompaniment to an upcoming guide in our social determinants of health series.