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Physician Relations Programs in Hospitals 2014: A SHSMD Benchmarking Study

Webinar Recordings
Presenters will give an overview of Physician Relations Programs in Hospitals 2014: A SHSMD Benchmarking Study — the latest edition of SHSMD's popular survey report. This newly released report is based on a 2014 study of SHSMD and American Association of Physician Liaison members.

Marketing in a HIPAA World: Balancing Promotion of Care with Patient Privacy

Come to this complimentary webinar hosted by SHSMD with Freshpaint designed to give health care marketers and strategists valuable insights about data.

Marketing in a HIPAA World: Balancing Promotion of Care with Patient Privacy

Health care marketers are charged with promoting access to care. To do that, marketers need to meet potential patients where they are.

Marcom Budgets “By the Numbers”: Key Findings from 2022 SHSMD Benchmarking

Using Data to Retain Patients in Your Network for Improved Quality of Care

Introduction to Health Care Value Analysis: Stepping into Health Care Value Analysis

e-Learning

Part 3—Assess: Building a Data Process for Reporting, Research and More Nov 16

This session will explain how to collect Social Determinants of Health (SDOH) data and create a dataset of multiple sources of information, a process that will help providers understand how SDOH impacts the community. Session participants will also learn how to set up their dashboard and a series of high levels reports, information that is essential in telling a SDOH community impact story. The session will also explore using data in process improvements, evaluating and developing new targeted programs, and creating quality research.

Part 2—Connect: Building Bridges from Health Care to Social Care Oct 26

The session will discuss the electronic referral platform’s use and role in connecting patients with community-based services, how Community Health Workers assist patients with identified health-related social needs, and the process of developing programs to meet specific needs. In addition, panelists will address how data analytics is essential to all these efforts. A representative from a community-based organization will also share their perspective on unique ways to work with health systems to meet mutual goals.

Personalize Marketing and Patient Engagement Like World Leading Retailers

During this webinar, they will show how to understand potential patients as consumers, new market research on what drives hospital and health system choices and how to personalize marketing just like world-leading retailers

Planning Marcom Budgets “By the Numbers”: Preliminary Findings from SHSMD Benchmarking

This webinar is designed to share preliminary aggregate data on those hospitals who have submitted complete data for SHSMD’s 2021 By the Numbers MarCom Benchmarking and how that compares to prior years.