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Core Metrics for Measuring Marketing’s Financial Performance | Recording
Webinar Recordings
This webinar highlights findings from the recently released SHSMD white paper “Life Beyond Promotion: Core Metrics for Measuring Marketing’s Financial Performance.” You will learn the 17 core metrics and several key actions identified by health care marketing and finance leaders, which you can implement to more clearly quantify marketing’s contribution to hospitals’ and health systems’ performance.
Core Metrics for Measuring Marketing’s Financial Performance
Webinar Recordings
This webinar highlights findings from the recently released SHSMD white paper “Life Beyond Promotion: Core Metrics for Measuring Marketing’s Financial Performance.” You will learn the 17 core metrics and several key actions identified by health care marketing and finance leaders, which you can implement to more clearly quantify marketing’s contribution to hospitals’ and health systems’ performance.
How to Make an Online Physician Ratings and Reviews Program a Reality | Recording
Webinar Recordings
Learn how PH&S’ marketing team directed a transparency initiative, leveraging patient experience surveys to create trusted reviews, helping inform and guide patient choice. They’ll share their experiences and best practices for reviewing and publishing survey data to physician profile pages and present consumer insights they’ve uncovered.
For the Love of Growth: How to Use Data to Drive Cardiovascular Service Line Growth Recording
Webinar Recordings
Learn how hospitals and health systems are using five key data elements to ensure Cupid’s arrow hits the right targets at the right time.
Go Beyond the Acquisition: How to Leverage Journey Maps for Smarter Patient Retention Recording
Webinar Recordings
Attendees of this webinar will learn best practices for mapping the patient journey, overlaying effective communication streams and documenting and delivering programmatic recommendations.
Go Beyond the Acquisition: How to Leverage Journey Maps for Smarter Patient Retention
Webinar Recordings
Attendees of this webinar will learn best practices for mapping the patient journey, overlaying effective communication streams and documenting and delivering programmatic recommendations.
Audiences and Attribution: The Next Frontier of Healthy Campaigns
Webinar Recordings
In this webcast you will learn about the latest in multi-screen viewer data and behavior, delve into the shifting tide in media consumption, review some common myths about multi-screen advertising, and hear from field experts about the next frontier of health care advertising
Simplifying Access to Care During Challenging Times: Perspectives from Marketing and Clinical Services | Recording
In this webinar, learn how Hospital Sisters Health System and National Spine & Pain Centers have adapted after a surge in patients deferring care. They’ll share the key steps they’re taking to simplify access amidst a changing health care landscape.
SHSMD Connections Bytes On Demand
In this session from SHSMD Connections Bytes, learn how Piedmont Healthcare enabled online booking across sites and what they learned along the way about organizational buy-in, provider engagement, consumer behavior, and more.
The Transgender/Gender Non-conforming Patient
Nurse leaders at all levels are uniquely positioned to ensure health care systems are meeting the needs of the Transgender and gender non-conforming community.