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Rural Health Services Resources

AHA ensures the unique needs of our members are a national priority. Location, size, workforce, payment and access to capital challenge small or rural hospitals and the communities they serve. Collaborating with state and regional hospital associations and with advice from its member council, the Section tracks the issues, develops policies and identifies solutions to our most pressing problems.

The Elusive Value-based Purchasing Score

Magazine & Journal Articles
Find out why the value-based purchasing score is getting harder to predict and why HCAHPS is important to track.

David vs. Goliath: How Rural Hospitals Can Thrive in Competitive Markets

Presentation Resource
This session will explore creative ways to capitalize on internal and external resources to support brand position and implement outreach opportunities at little to no cost. You will also learn how organizations can build market share with community engagement, positioning your service lines and smarter advertising.

Telehealth as a Rural Business Development Strategy

Presentation Resource
This session discusses telehealth as a rural outreach business development strategy for hospitals and health systems, and demonstrates how the University of Mississippi Medical Center (UMMC) built and operates its successful Center for Telehealth.

Clinically Integrated Networks, ACOs, and Physician Alignment: The Current Strategic Landscape and Critical Skills for the Journey (Advanced)

Presentation Resource
In a special collaboration between the American Association of Physician Liaisons and SHSMD, physician strategy leaders from across the country will share how hospitals and health systems are effectively aligning with doctors in clinically integrated networks, ACOs, and other partnerships.

Timing Is Everything

Magazine & Journal Articles
The implementation of value-based payments and population health is not moving consistently across all health systems. We know change is imminent. The question is, "How much change and how soon?" Scott Thomas, Administrative Director at Granville Health System, shares how GHS entered a new environment and the lessons learned along the way.

Using Telehealth to Advance Value-Based Care

Magazine & Journal Articles
In response to consumer demands for simple, affordable service, Jefferson Health—a health system in the Philadelphia region that includes 14 hospitals—is building a value-based care business model through a robust telehealth program that spans the care continuum from specialty consults and virtual rounds, to post-discharge management and urgent care visits. Learn more about the JeffConnect program in this article.

The Subconscious Mind May Be Your Most Powerful Ally in Healthcare Marketing

Presentation Resource
This session will show how some simple shifts in thinking can have a positive impact on behavior change through a combination of behavioral science theory and creative real-world examples.

Effective Marketing in a Value-Based Care Environment

Presentation Resource
In this session, learn how virtually overnight a health system's focus shifted from marketing to increase patient volumes to containing utilization by educating internal constituents and increasing consumer awareness about the most appropriate setting for care.

Thriving Under Value-Based Care: Are You Ready?

Presentation Resource
See how one health system used the results of the value-based readiness assessment to prioritize the implementation of its strategic plan.