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A Tale of Three Cities: A Panel Discussion from Three Rural Hospitals
Presentation Resource
Participate in a panel discussion with marketing professionals from three rural hospitals to understand why you don't need the extensive resources of the big urban hospitals to create successful marketing campaigns. All three hospitals faced competition from and outmigration to larger systems within driving distance. Listen to the three case studies of each hospital, presented by the marketing professionals whose clear knowledge of their community, matched with innovative ideas, led to strong marketing ROIs.
David vs. Goliath: How Rural Hospitals Can Thrive in Competitive Markets
Presentation Resource
This session will explore creative ways to capitalize on internal and external resources to support brand position and implement outreach opportunities at little to no cost. You will also learn how organizations can build market share with community engagement, positioning your service lines and smarter advertising.
Telehealth as a Rural Business Development Strategy
Presentation Resource
This session discusses telehealth as a rural outreach business development strategy for hospitals and health systems, and demonstrates how the University of Mississippi Medical Center (UMMC) built and operates its successful Center for Telehealth.
Clinically Integrated Networks, ACOs, and Physician Alignment: The Current Strategic Landscape and Critical Skills for the Journey (Advanced)
Presentation Resource
In a special collaboration between the American Association of Physician Liaisons and SHSMD, physician strategy leaders from across the country will share how hospitals and health systems are effectively aligning with doctors in clinically integrated networks, ACOs, and other partnerships.
The Subconscious Mind May Be Your Most Powerful Ally in Healthcare Marketing
Presentation Resource
This session will show how some simple shifts in thinking can have a positive impact on behavior change through a combination of behavioral science theory and creative real-world examples.
Effective Marketing in a Value-Based Care Environment
Presentation Resource
In this session, learn how virtually overnight a health system's focus shifted from marketing to increase patient volumes to containing utilization by educating internal constituents and increasing consumer awareness about the most appropriate setting for care.
Thriving Under Value-Based Care: Are You Ready?
Presentation Resource
See how one health system used the results of the value-based readiness assessment to prioritize the implementation of its strategic plan.
Triple Aim, Double Duty: When Partnering on Care, Partner on Communications, Too
Presentation Resource
This session will highlight best practices for launching and marketing a successful healthcare partnership.