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Forget About the Metaverse: Patient Experience IRL is the Immediate Opportunity for Health Care
While there are many operational and industry challenges to contend with, the solutions must start with the Voice of the Consumer to ensure activation + engagement.
Forget About the Metaverse: Patient Experience IRL is the Immediate Opportunity for Health Care
While there are many operational and industry challenges to contend with, the solutions must start with the Voice of the Consumer to ensure activation + engagement.
Tips for Marketers Leading Change Using a Mobile Wayfinding Platform
This SHSMD Education Sponsored Webinar will cover how to successfully engage internal audiences, gain buy-in from leadership, collaboratively launch a wayfinding application covering two-million square feet and provide a road map for how to retain subscribers.
Community Marketing: How to Gain Mindshare and Measure Results
Learn how local partnerships and events can increase your organization’s mindshare in the community, and how to measure the results of your community marketing initiatives.
Amplifying Stewardship Through Health Equity
Hospitals and health systems are incentivized to rethink their approach to health care in a manner that drives beneficial, transformative change to the health care field and patients. By employing system stewardship, health care stakeholders from patients and employees to hospital ownership and management can produce positive operational and clinical outcomes by addressing conditions that promote shared responsibility.
Using Consumer Industry Science to Turbocharge Your Hospital Marketing
Join health care consumer experts from Procter & Gamble and the automotive industry as they share how a consumer science, known as psychographic segmentation, is being applied in the health care setting to drive patient traffic, loyalty and market share. This webinar will provide an overview of psychographic segmentation and a proven model for influencing health care consumer decisions and behaviors.
How to Drive Authentic Patient Experiences with Ed Marx and Cris Ross
Health care marketers face unique challenges when creating positive patient experiences, and competitive retail and big tech companies are rushing to fill the gap.
Forecast 2030: 5 Potent Predictions Reshaping How Consumers Engage Health Care
Join this webinar to hear five bold predictions about that future, which range from exciting and promising to ominous and discouraging.
Your Marketing Has a Data Problem: Here's What To Do
Combining HRA data and consumer data with SDOH insights can modernize the approach t building targeted outreach lists and campaigns.