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Providers Cut Costs, Better Engage Patients
Leaders from health care delivery systems, insurers, the pharmaceuticals industry and technology companies converged on San Francisco last week for the annual J.P. Morgan Healthcare Conference and got a close-up look at just how quickly the field is transforming. News came quickly on several fronts, including company acquisitions, the ongoing push among many payers into clinical services as they try to drive down care delivery costs and more.
Payers Push to Slow Disease Progression
Payers like Humana and Oscar Health, along with Aetna, represented by its parent company CVS Health, provided updates on how their evolving strategies are reducing health care costs and driving health behaviors. Humana CEO Bruce Broussard said the flurry of payer mergers and acquisitions in the payer field largely have been fueled by a desire to slow disease progression. Humana’s investments in primary care and physician groups illustrate its commitment in this area.
Hospital leaders share insights at AHA forum on driving innovation, value
At an AHA forum today in Denver, hospital and health system leaders shared how they are collaborating with other health care providers, payers, employers and community partners to deliver better care and value to consumers.
Imagine This! A New Generation of Patient Communications
Magazine & Journal Articles
As healthcare strategists, we can no longer focus most of our resources on simply growing inpatient volume. Instead, we need to broaden our focus to the entire healthcare experience for patients and their caregivers—from initial research and preparation, to appointment scheduling, to doctor and hospital visits, to rehabilitation, to post-care follow up.
How Healthcare Can 'Think Different'
Magazine & Journal Articles
Today, many people in the hospital industry are trying to "think different" about healthcare. How can we use technology to redesign the way people interact with caregivers, become more active, and manage their own health? The answer might come from the tech industry itself.
Connecting the Dots: A Four-Step Model for Full-Circle Patient Engagement
Presentation Resource
The session will outline the measured results of a full-circle patient engagement strategy — from growing an activated consumer database to improved patient retention.
Patient Portal 2.0: Innovation Drives Engagement
Presentation Resource
In theory, portals should help hospitals engage patients, improving their experience. Through innovation and education, HealthEast turned our portal into a tool for meaningful engagement, leading to more confident and connected patients and improving their satisfaction.
Demystifying CRM: Tips for Embarking on a Customer Relationship Management Journey
Magazine & Journal Articles
Customer relationship management (CRM) is a hot topic in healthcare marketing. From conferences to webinars to white papers, everyone seems to be jumping on the CRM bandwagon. And for every hospital or health system that doesn't have CRM, there seems to be another that underutilizes its existing CRM echnology. In an increasingly complex world of digital marketing channels, propensity modeling, and targeted analytics, a back-to-basics approach to CRM will help most organizations make sense of this ambiguous acronym.
Using Data to Drive Behaviors and Make Effective Decisions
Presentation Resource
In this session, Robin Schell, APR, Senior Counsel & Partner, Fellow PRSA of Jackson Jackson & Wagner and Gail Winslow, APR, Associate Director, Strategic Growth, of UMass Medical Center will introduce the concept of using triggering events to drive internal and external behaviors, and discuss how UMass Medical Center uses data to motivate and support behaviors, make effective business decisions and measure success. Using the example of implementing Salesforce by UMass Medical School, participants will see how theory and application come together in a CRM system.