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Turning "Cancer Awareness" Into a "Cancer Movement"
Magazine & Journal Articles
Several years ago, Saint Francis Healthcare system launched its first "Pink Up" campaign, which was designed to increase breast cancer awareness, promote early detection, and offer free mammograms to those in need. In 2016 the health system ramped up its fundraising and outreach efforts to turn the population health cancer awareness program into a cancer movement. Read more about their keys to success in this article.
Bringing Cancer Risk Testing to the Community
Magazine & Journal Articles
How can health care organizations proactively help the public to better understand their personal and family risk for cancer and encourage them to seek genetic testing? In 2015, HudsonAlpha Institute for Biotechnology—a nonprofit organization dedicated to advancing genomic technology and sciences—launched its "Information is Power" genetic testing campaign.
"Design Sprint" Facilitates Improvements in Wayfinding and Patient Experience
Magazine & Journal Articles
The University of Vermont Medical Center (UVMMC) addresses a facility issue through "design sprint," which incorporates such concepts as "creating consumer experiences," and "being nimble to exceed the rate of change," as described in the SHSMD's report Bridging Worlds: The Future Role of the Healthcare Strategist, Second Edition.
How to Make Your Patient Portal Indispensable
Presentation Resource
Before Facebook, YouTube, or even an electronic health record system, MD Anderson implemented its patient portal. It has since become a critical component of the patient's journey with over 75 percent usage. Attendees will learn how to exceed the national average of 36 percent with tools like real-time results release, self-service, and incorporating social work and patient advocacy.
Designing a Dynamic Digital Communication Hub for a Changing Health Care Market
Presentation Resource
Hospitals Tap Into News Reporting to Connect With Community
Hospitals can build stronger connections to the community through popular social media sites and apps.
How Hospitals Can Make the Best Use of Social Media
Recognizing the importance of social media is the first step in taking your hospital into the digital world.
NAQC & AONL Guiding Principles for Patient Engagement
Guides/Reports
Patient engagement is a critical cornerstone of patient safety and quality.