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How to Effectively “Reopen” Health Care Services During COVID-19

To help alleviate patient and community member fears about coming to the hospital during the pandemic for non-COVID-19 health care services, Beaumont Health launched a major multi-channel marketing communications campaign. The messaging focuses on reassuring them that the health system’s hospitals are safe places to come for care thanks to the thorough and aggressive precautionary measures that have been instituted.

Carilion Clinic’s Approach to Community Engagement

Return to SHSMD COVID-19 Conversations Series