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Rel 24.4 Event

The hospital and health system field strongly supports protecting patients from surprise medical bills.

Using Consumer Industry Science to Turbocharge Your Hospital Marketing | Recording

This webinar provides an overview of psychographic segmentation and a proven model for influencing health care consumer decisions and behaviors.

Uncovering Nuances in Health Care Data Analytics to Improve the Patient Experience Recording

Webinar Recordings
In this webinar, we’ll look at how OSF Health Care partnered with Binary Fountain to unify their patient feedback and response process by responding to feedback publicly and providing patients with a superior health care experience through open access to data and community reviews.

Highlights of the SHSMD Thought Leader Forum - Redefining the ‘H’: How Health Systems Must Evolve to Grow and Thrive

Webinar Recordings
The Society for Health Care Strategy & Market Development (SHSMD) is pleased to present a webinar featuring panelists of the SHSMD Thought Leader Forum held at the 2014 SHSMD annual conference in San Diego. We have reassembled the expert panel who will address a variety of topics.

Highlights of the SHSMD Thought Leader Forum - Redefining the ‘H’: How Health Systems Must Evolve to Grow and Thrive | Recording

Webinar Recordings
The Society for Health Care Strategy & Market Development (SHSMD) is pleased to present a webinar featuring panelists of the SHSMD Thought Leader Forum held at the 2014 SHSMD annual conference in San Diego. We have reassembled the expert panel who will address a variety of topics.

Creating a Unified, Competitive Brand with "Radical Convenience"

Learn how MercyOne applied ‘radical convenience’ across its connected system of health care facilities with an end-to-end digital front door strategy.
Member

Webinar: Implementing Regulations on Surprise Medical Billing: Part 4

In this webinar, the AHA staff discuss the interim final regulations implementing certain provisions of the No Surprises Act. We will focus on the issues we plan to address in our comment letter regarding the regulations including the independent dispute resolution process, the good faith estimates for the uninsured and self-pay patients, the dispute resolution process for certain patients to contest their bills, and additional oversight of health plans.
Member

Webinars: Four Part Series on Healthcare Consumer Experiences and Expectations

Consumers’ health care expectations and experiences continue to evolve in the aftermath of the COVID-19 pandemic and there are myriad opportunities for action by legacy stakeholders and new market entrants. To draw a broader understanding of consumerism and establish a framework for action, the AHA hosted a webinar series conducted by Kaufman, Hall & Associates, LLC. This educational series is designed for hospital and health system leaders as they focus new models and resources on consumers and patients to improve access, convenience and outcomes in the post-COVID-19 environment.
Member

AHA Webinar Series on Health Care Consumer Expectations and Experiences

Consumers’ health care expectations and experiences continue to evolve in the aftermath of the COVID-19 pandemic and there are myriad opportunities for action by legacy stakeholders and new market entrants. To draw a broader understanding of consumerism and establish a framework for action, the AHA hosted a webinar series conducted by Kaufman, Hall & Associates, LLC. This educational series is designed for hospital and health system leaders as they focus new models and resources on consumers and patients to improve access, convenience and outcomes in the post-COVID-19 environment.

How Health Care Providers Can Lead the Empowered Patient Recording

Webinar Recordings
The age of consumer empowerment has arrived in the health care industry. Medical patients are now acting like informed customers, using digital to get what they want when they want it -- a phenomenon known as "the Uber effect." Medical providers have a strong opportunity to respond to the empowered patient by forming a more collaborative, intimate relationship built on location marketing.