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Using Consumer Insights to Improve the Patient Experience
This article describes how organizations can approach efforts to improve the patient experience, including examples of strategies gleaned from other industries. The article also highlights how one progressive hospital—Community Hospital of the Monterey Peninsula—is using mobile and digital technology to gain insights and meet consumer needs in real time.
Using Consumer Industry Science to Turbocharge Your Hospital Marketing | Recording
This webinar provides an overview of psychographic segmentation and a proven model for influencing health care consumer decisions and behaviors.
SHSMD ADVANCE™ for Teams
SHSMD ADVANCETM for Teams is a professional development platform offering a series of skill building tools designed to help your team face the rigorous demands of health care strategy.
Uncovering Nuances in Health Care Data Analytics to Improve the Patient Experience Recording
Webinar Recordings
In this webinar, we’ll look at how OSF Health Care partnered with Binary Fountain to unify their patient feedback and response process by responding to feedback publicly and providing patients with a superior health care experience through open access to data and community reviews.
Highlights of the SHSMD Thought Leader Forum - Redefining the ‘H’: How Health Systems Must Evolve to Grow and Thrive
Webinar Recordings
The Society for Health Care Strategy & Market Development (SHSMD) is pleased to present a webinar featuring panelists of the SHSMD Thought Leader Forum held at the 2014 SHSMD annual conference in San Diego. We have reassembled the expert panel who will address a variety of topics.
Highlights of the SHSMD Thought Leader Forum - Redefining the ‘H’: How Health Systems Must Evolve to Grow and Thrive | Recording
Webinar Recordings
The Society for Health Care Strategy & Market Development (SHSMD) is pleased to present a webinar featuring panelists of the SHSMD Thought Leader Forum held at the 2014 SHSMD annual conference in San Diego. We have reassembled the expert panel who will address a variety of topics.
Patient Share of Care: Measuring Patient Brand Loyalty
This presentation will provide an overview of Patient Share of Care and how to leverage it within a health system.
Creating a Unified, Competitive Brand with "Radical Convenience"
Learn how MercyOne applied ‘radical convenience’ across its connected system of health care facilities with an end-to-end digital front door strategy.
Webinar: Implementing Regulations on Surprise Medical Billing: Part 4
In this webinar, the AHA staff discuss the interim final regulations implementing certain provisions of the No Surprises Act. We will focus on the issues we plan to address in our comment letter regarding the regulations including the independent dispute resolution process, the good faith estimates for the uninsured and self-pay patients, the dispute resolution process for certain patients to contest their bills, and additional oversight of health plans.