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Building a Content Hub to Bridge Worlds (and Tell Stories)
Presentation Resource
This "how to" session will present the steps University Hospitals of Cleveland took to develop the system's first integrated content hub, align its team for success, establish milestones, and produce repeatable results for internal and external audiences. This session will also address how to replicate this success, and links many of the insights and implications from Bridging Worlds.
The New Health Care Content: Where Earned Media and Social Media Intersect
Magazine & Journal Articles
More than ever before, health care communicators need to have a content strategy that directly contributes to bottom line business results. Orlando Health is doing just that and reaping the benefits of increased exposure by positioning itself as a trusted health care system with compassion.
Life After Relaunch: Renewing Your Website Strategy for Digital Customer Engagement
Presentation Resource
Learn how Northwestern Medicine has structured their processes, technology, and staff to create ongoing operational capabilities for sustainable post-launch success.
Bridging Worlds as a Model for Building and Advancing Integrated Strategy Teams
Presentation Resource
How can the attributes and skills highlighted in Bridging Worlds be applied to take your team to the next level? This session will allow participants to explore these concepts through real-world case studies, gaining practical knowledge to apply within their own organizations.
Bridging New Paths: Competencies Needed for Transformational Healthcare Strategists
Presentation Resource
Applicable to all levels of personnel, this competency model can be used not only to guide development conversations, but also to put an accountable structure and focus around your development plans.
Leveraging CRM Data and Health Risk Assessments to Drive Mammography Screenings, Compliance and Downstream ROI
Presentation Resource
Breaking Down the New Healthcare Digital Strategy Department
Presentation Resource
In this presentation, you'll hear Avera Health and its digital agency, Click Rain, talk about the recent restructure to fit the new digital marketing world, including the development of a dedicated digital team.
Beyond Crisis: Learning from the Ebola Panic to Better Reach, Teach, and Reassure Employees and the Public
Presentation Resource
The 2014 Ebola panic provides a must-learn-from case study that helps us prepare for the inevitable next "epidemic"situation and improve all facets of day-to-day communications. Two veteran healthcare executives dissect what needs to change and how marketers/communicators can lead this effort.
Communication Strategies for Public Health Emergencies
Boost health care organizations’ communication in crises with tips, practical strategies and field examples for staff, patients, and the community.