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141 Results Found

Preparing for a Chemical or Biological Emergency

Magazine & Journal Articles
While chemical or biological incidents might not be among the top three hazards identified by hospitals in their emergency preparedness plans, environmental services professionals should be aware of the special preparation needed for chemical or biological events.

UVC 101: Communication Strategy

Magazine & Journal Articles
Managing an enhanced disinfection program requires a strategic approach to communication. Cathy Campbell provides three important components of a successful UVC device implementation.

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Resources
 

Evolution or Revolution: Your MarCom Department Must Change

Presentation Resource
This session will help participants build a case for change in their organizations, and provide guidance to help them reach their ultimate destination. Presenters will also share lessons learned: the good, the bad, and the ugly.

How to Gain Meaningful Engagement from Your Patient Portal

Magazine & Journal Articles
HealthEast, a four-hospital system serving the Minneapolis-St. Paul region, was determined to make good use of its patient portal—to improve health outcomes by sharing proactive, consistent health information that patients could access anywhere. Read more about their implementation of two digital health tools.

Lessons From the Shark Tank: Pitching Your Strategic Marketing Growth Plans and Budget Needs to Senior Leadership

Presentation Resource
This session will help hospital marketers raise their own level of thoughtfulness as it relates to "pitching" their strategic business plans and budget needs to their senior leadership team. Through exploration of winning ideas and practices of big brands, this interactive session will be a real game changer for marketers.