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Does Your Organization Really Value Physician Relations?
Presentation Resource
This session will uncover what leaders and key stakeholders expect and provide ideas to meet expectations. We’ll provide concepts for ensuring there is good understanding and buy-in for the model, methods and measurement with key internal stakeholders and the leadership.
Facebook Live: Opportunities for Health Care Marketing Beyond Point and Shoot
Presentation Resource
The VCU Health communications team pioneered utilizing Facebook Live, incorporating it into their strategy soon after it launched. From live streaming health seminars, to getting on-the-ground reactions of medical students on match day, to one-on-ones with doctors talking about unique medical issues, the possibilities for health care marketing are endless.
Employee Engagement: The Journey to High Reliability in Health Care
Presentation Resource
AFMS hosted the “What’s Your Why” Campaign to raise awareness about the transformation effort and to inspire Airmen to join the journey by telling their “why” — their personal reason for dedication to high reliability health care. The presentation overviews the methods, results, and lessons learned in launching a campaign that pilots purpose-driven work and boosts engagement and productivity.
We're Not Pawns: How to Protect Your Organization's Reputation During Intense Payer Negotiations
Presentation Resource
This presentation shows how one organization quickly pulled together public relations, internal communication, and strategic marketing with a focus on digital responsiveness to prepare a unified message to be used for concerned patients, providers, and insurance brokers while active negotiations continued.
What Google and Amazon Are Teaching Health Care Marketers About Website Redesigns
Presentation Resource
Join Ochsner Health and White Rhino as they showcase the best of consumer interface design and share recent Ochsner.org redesign updates.
What Physicians Are Really Reading and How to Get on the Short List
Presentation Resource
Learn how to capture the attention of a very busy physician audience with Rose Herring from Atrium Health, formerly Carolinas Health Care System, and Dr. Nate Gross, the Co-Founder of Doximity.
Using Data to Guide an Online Locations Strategy for a Complex System
Presentation Resource
Attend this session and learn how UNC Health Care and Geonetric used extensive web analytics and stakeholder feedback to create a comprehensive location strategy, with special attention paid to UNC Health Care’s specialty clinics.
Making the Most of Social Media: Managing Crisis and Improving Outreach
Presentation Resource
Kathy Wilets and Libby Mitchell from University of Utah Health Care will discuss how Twitter and Facebook can be your best friends in times of crisis, even when the trolls come calling.
Patient Portal 2.0: Innovation Drives Engagement
Presentation Resource
In theory, portals should help hospitals engage patients, improving their experience. Through innovation and education, HealthEast turned our portal into a tool for meaningful engagement, leading to more confident and connected patients and improving their satisfaction.
Reimagining the Healthcare Website Experience
Magazine & Journal Articles
St. Luke Health System turned its outdated online brochure into a dynamic website that drives engagement and empowers patients. Healthcare consumers expect the digital experience to be as easy to use and personalized as Amazon. But with the tight restrictions placed on patient information and privacy, delivering on the promise of a seamless, customer-friendly experience can be difficult. So, how can healthcare providers meet those expectations and integrate all their patient touchpoints?