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32 Results Found
The New Health Care Content: Where Earned Media and Social Media Intersect
Magazine & Journal Articles
More than ever before, health care communicators need to have a content strategy that directly contributes to bottom line business results. Orlando Health is doing just that and reaping the benefits of increased exposure by positioning itself as a trusted health care system with compassion.
Preparing for a Chemical or Biological Emergency
Magazine & Journal Articles
While chemical or biological incidents might not be among the top three hazards identified by hospitals in their emergency preparedness plans, environmental services professionals should be aware of the special preparation needed for chemical or biological events.
UVC 101: Communication Strategy
Magazine & Journal Articles
Managing an enhanced disinfection program requires a strategic approach to communication. Cathy Campbell provides three important components of a successful UVC device implementation.
How to Gain Meaningful Engagement from Your Patient Portal
Magazine & Journal Articles
HealthEast, a four-hospital system serving the Minneapolis-St. Paul region, was determined to make good use of its patient portal—to improve health outcomes by sharing proactive, consistent health information that patients could access anywhere. Read more about their implementation of two digital health tools.
On the Front Lines of the Opioid Epidemic
Magazine & Journal Articles
What could have easily turned into a public relations nightmare for a hospital in Massachusetts instead became the rallying cry for action. Read more about how one hospital addressed the opioid epidemic in their community.
Social Media Strategies for Health Care Recruitment
[HR Pulse Article] By Rollis Fontenot III
When thinking about social media strategies, it’s important to examine the intent of the strategy. What is the main purpose? The strategy for employee recruitment at a health care organization will look much different than a strategy with the purpose of employee engagement. This article focuses on the recruitment of health care professionals, including both clinical and nonclinical applicants, and discusses the first of three key areas of social media strategy
Lights, Camera, Action! Going Live with Facebook
Magazine & Journal Articles
Virtually every health system uses Facebook to promote its brand. But how many have gone live on the largest social media platform in the world? Cynthia Schmidt, marketing chief at Virginia Commonwealth University (VCU) Health in Richmond, and Keith Kaufelt, VCU social media specialist, say doing so can transform the conversation with your community.
Reinventing Community Relations as a Corporate Reputation Strategy
Magazine & Journal Articles
Once upon a time, hospital marketing didn't exist. Public relations functions were focused almost exclusively around media relations and what we called community relations. Then came marketing (with the glamour of advertising), the Internet, Facebook, Tweet, and pins. Community relations (CR) faded, got pushed to secondary priority status and then to the bottom of that "nice to do if we had time" list.
Share Your Story With the World: How Brand Journalism is Transforming Healthcare Communications
Magazine & Journal Articles
Here are answers to several questions about Spectrum Health's new approach to brand journalism.
Imagine This! A New Generation of Patient Communications
Magazine & Journal Articles
As healthcare strategists, we can no longer focus most of our resources on simply growing inpatient volume. Instead, we need to broaden our focus to the entire healthcare experience for patients and their caregivers—from initial research and preparation, to appointment scheduling, to doctor and hospital visits, to rehabilitation, to post-care follow up.