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SHSMD ADVANCE™ for Teams

SHSMD ADVANCETM for Teams is a professional development platform offering a series of skill building tools designed to help your team face the rigorous demands of health care strategy.

Skill Builder

Guides/Reports
SHSMD ADVANCE™ Skill Builder
Public

Closing the Loop on Patient Feedback: Lessons from CVS Health

In a recent podcast, leaders from Deloitte Digital and CVS Health shared insights on how they are working together to quickly close the loop on customer feedback to better personalize care, respond faster to service recovery opportunities and build trust.

Benchmarking for Health Care MarCom

Drive meaningful decisions about MarCom spending by benchmarking against similar health care organizations. Subscribers can use interactive analytic dashboards to uncover actionable insights and improve their understanding of industry best practices.

Unlocking the Value of Health Care Advertising

This summary report discusses the need for continual change in health care advertising, how to consistently capture useful data, and how to commit to patient-centric approaches.

Finding the ROI in Patient Engagement Programs

As patients become more consumer minded, marketing leaders are embracing technological and data-driven solutions that prioritize patient experience. Health care executives who have led successful transformation.

High Acuity Patient External Transfer Handoff Guidance Tool

This tool assists the care provider in ensuring adequate handoff communication to assist in safe transfer of patients to higher acuity care.

Equity of Care Awards Case Study: Meritus Health

Meritus Health’s commitment to eliminating disparities and inequities within the community it serves has earned the health system national recognition, being awarded with AHA's 2023 Carolyn Boone Lewis Equity of Care Award in the Transforming category.

A Brief Guide to Crisis Communications for Health Care Providers

Crisis communications reference materials for health care risk managers, executives, attorneys, communication professionals and providers.

ASHRM Behavioral Health White Paper Series

White Papers
The ASHRM/AHA Behavioral Health White Paper Series offers guidelines for managing patients with behavioral health disorders beyond the inpatient setting and a list of resources to assist providers.