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Bridging Worlds: The Future Role of the Health Care Strategist Second Edition
Guides/Reports
Bridging Worlds: The Future Role of the Health Care Strategist Second Edition
Crisis Communications for Hospitals and Health Systems: A SHSMD Resource Digest
Guides/Reports
SHSMD members play an integral role in effectively communicating information while providing leadership during a crisis.
A Brief Guide to Crisis Communications for Health Care Providers
Crisis communications reference materials for health care risk managers, executives, attorneys, communication professionals and providers.
Benchmarking for Health Care MarCom
Drive meaningful decisions about MarCom spending by benchmarking against similar health care organizations. Subscribers can use interactive analytic dashboards to uncover actionable insights and improve their understanding of industry best practices.
SHSMD ADVANCE™ for Teams
SHSMD ADVANCETM for Teams is a professional development platform offering a series of skill building tools designed to help your team face the rigorous demands of health care strategy.
Closing the Loop on Patient Feedback: Lessons from CVS Health
In a recent podcast, leaders from Deloitte Digital and CVS Health shared insights on how they are working together to quickly close the loop on customer feedback to better personalize care, respond faster to service recovery opportunities and build trust.
Unlocking the Value of Health Care Advertising
This summary report discusses the need for continual change in health care advertising, how to consistently capture useful data, and how to commit to patient-centric approaches.
Finding the ROI in Patient Engagement Programs
As patients become more consumer minded, marketing leaders are embracing technological and data-driven solutions that prioritize patient experience. Health care executives who have led successful transformation.
High Acuity Patient External Transfer Handoff Guidance Tool
This tool assists the care provider in ensuring adequate handoff communication to assist in safe transfer of patients to higher acuity care.