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Walmart to Leverage AI Software to Guide Employees to Clinicians
Walmart recently partnered with Health at Scale, a company that uses predictive artificial intelligence to direct patients to providers who match their specific health needs.
CVS Health Looks to Microsoft to Help Build Out Personalized Care Strategy
A new partnership between CVS Health and Microsoft is designed to facilitate personalized service leveraging CVS’ massive data from its base of roughly 100 million customers and health plan enrollees.
MasterCard, Verizon Make Initial Forays into Health Care
MasterCard and Verizon, have launched their first significant health care initiatives. MasterCard is partnering with b.well Connected Health to offer a digital solution that enables patients to verify their identity using a mobile phone. Verizon is entering the telehealth field with its BlueJeans videoconferencing platform acquired last year for about $500 million.
Role of the nurse leader in crisis management
Guides/Reports
Communicating internally and externally is one of the most difficult, yet critical, responsibilities leaders face.
Snapchat Is Ready to Disrupt the Health Care Conversation
Snapchat, the popular social website, is ready to test its reach in health care. The company will launch a new set of tools and custom content centered around mental health and wellness. The new feature, Here For You, provides in-app support for those who may be experiencing a behavioral health or emotional crisis.
Direct Mail in 2019: Evolution, Transformation and Opportunity
Guides/Reports
In the Direct Mail in 2019 eBook, you'll learn: What is the 2019 Trend to Watch; Innovative Dimensional Mail Ideas; Data Aggregation Tips for Improved Targeting; and much more.
Persuasion
Guides/Reports
Definition: Develop techniques to market and encourage adoption of new ideas or products based on understanding of human psychology and consumer behavior.
Improving Patient Engagement through Mobile Health
Providing a great experience for consumers who use mobile devices to access their medical data through online portals is more than just a convenience issue. A recently published study shows it can lead patients to be in more regular contact with primary care providers and less likely to be hospitalized.