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SHSMD Connections Annual Conference
In-Person Events
SHSMD Connections 2024 is your chance to light the way to a brighter future with breakout sessions, keynote speakers, and networking opportunities! This premier event will take place October 13-15 in Denver, CO. #SHSMD24
Innovators Connection
AHA Rural Health Care Leadership Conference: industry leaders showcase their new knowledge, fresh ideas & creative solutions-live podcast recordings.
SHSMD Credential Programs for Health Care Professionals
Courses
SHSMD Credentials are awarded for successful completion of the following designated programs that confirm proficiency of a skill through testing, examination, skill demonstration, or project completion. Additional requirements may include participation in discussion boards, quizzes, group work, presentations, and additional readings/assignments as assigned by faculty. Upon successful completion of all requirements, participants will be awarded with a verified SHSMD Credential as a shareable digital credential described below.
How Google’s New Page Experience Ranking Can Impact Your Site
Insight and guidance on how to achieve measurable SEO results. With Google’s most recent algorithm update already underway, User Experience (UX) is more important than ever.
How To Reach Reluctant Patients During The COVID-19 Crisis | Recording
In this educational webinar, convergent TV experts will share new techniques in reaching health care audiences precisely and cost-effectively.
Building a Successful PR Strategy to Support a Brand Transformation | Complimentary Webinar
Webinars
Building a Successful PR Strategy to Support a Brand Transformation | Complimentary Webinar
Social Media Policies: Ensuring Compliance with HIPAA Rules | Recording
Webinar Recordings
SHSMD members work diligently to ensure their media policies are in compliance with the U.S. Department of Health and Human Services (HHS) rules. Although HHS has not altered their rules, there has been attention by the Office for Civil Rights (OCR) to address HIPAA compliance issues. Now is the time to revisit how the HIPAA rules may apply to media interactions.
Foundations to Public Relations and Communications in Health Care Settings
Courses
Pre-order on-demand access for SHSMD series on health care communications trends, strategies, and case studies. Develop strategic communication skills and tackle real-world challenges with expert faculty guidance.
Health Care Marketing Plans, Communications and Market Research
Courses
This credential series is divided into 4 parts, which together, cover the essentials of health care marketing.