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Health Care Marketing Plans, Communications and Market Research
Courses
This credential series is divided into 4 parts, which together, cover the essentials of health care marketing.
SHSMD Connections Conference
In-Person Events
SHSMD Connections 2024 is your chance to light the way to a brighter future with breakout sessions, keynote speakers and networking opportunities! This premier event will take place October 13-15 in Denver, CO.
Foundations to Public Relations and Communications in Health Care Settings
Courses
Pre-order on-demand access for SHSMD series on health care communications trends, strategies, and case studies. Develop strategic communication skills and tackle real-world challenges with expert faculty guidance.
Understanding Predictive Models in Health Care: Using Data, Science and Actionable Models to Drive Campaign Outcomes
Webinar Recordings
This webinar will explore the basics of predictive modeling, two types of models, steps to take after models, and campaign strategies and testing.
How to Manage Crises: Effective Communication & Reputation Management Strategies | On-Demand
Courses
This self-paced course is designed to provide helpful resources and a convenient professional development opportunity. The content was developed by expert faculty and adapted for you from the live online course. This course is comprised of 6 modules
Innovators Connection
AHA Rural Health Care Leadership Conference: industry leaders showcase their new knowledge, fresh ideas & creative solutions-live podcast recordings.
SHSMD Credential Programs for Health Care Professionals
Courses
SHSMD Credentials are awarded for successful completion of the following designated programs that confirm proficiency of a skill through testing, examination, skill demonstration, or project completion. Additional requirements may include participation in discussion boards, quizzes, group work, presentations, and additional readings/assignments as assigned by faculty. Upon successful completion of all requirements, participants will be awarded with a verified SHSMD Credential as a shareable digital credential described below.
How To Reach Reluctant Patients During The COVID-19 Crisis | Recording
In this educational webinar, convergent TV experts will share new techniques in reaching health care audiences precisely and cost-effectively.