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What's Your Story? How to Craft Narratives Using Human-Centered Design that Inspire Your Audience
Join us for an interactive webinar where you will learn fundamental principles of storytelling and reflect on a personal story of your own. This workshop gives you the chance to work on your story and apply human-centered design to a wide variety of challenges that we face in health care. This webinar is about Story + Telling. Come prepared to think through the features of a ‘story’ (content and team alignment) and the essentials of the ‘telling’ (channels and communication plan). (Webinar presented March 8, 2023)
Personalize Marketing and Patient Engagement Like World Leading Retailers
During this webinar, they will show how to understand potential patients as consumers, new market research on what drives hospital and health system choices and how to personalize marketing just like world-leading retailers
Equity of Care Awards Informational Session
Learn more about the Carolyn Boone Lewis Equity of Care Award application process and best practices from past winners and honorees. The award recognizes hospitals and health systems that are leveraging the core principals of the AHA’s #123forEquity pledge to achieve a high level of success in advancing diversity, health equity and equitable health care through data, leadership, governance, cultural awareness and community partnerships.
Advanced Health Care Social Media & Digital Marketing Virtual Conference | Additional Resources
Additional resources from the Advanced Health Care Social Media & Digital Marketing Virtual Conference hosted by SHSMD and Mayo Clinic Social Media Network.
Online Certificate Series Health Care Social Media: 2022 Trends & Strategies
Join this online certificate series to learn best practices & new trends in social media influencing, governance, and paid social media opportunities.
Planning Marcom Budgets “By the Numbers”: Preliminary Findings from SHSMD Benchmarking
This webinar is designed to share preliminary aggregate data on those hospitals who have submitted complete data for SHSMD’s 2021 By the Numbers MarCom Benchmarking and how that compares to prior years.
SHSMD Member Meet Up: Building Public Trust and Confidence
Join us for SHSMD’s next “Member Meet Up”. For SHSMD members only, join your peers across the country to discuss key topics and issues, and solve problems together. We are starting the year with the topic of “Building Public Trust and Confidence”
AHA NOVA Awards Webinar Oct 26
In this session, representatives from the winning organizations—CommonSpirit Health, Luminis Health, Memorial Health System, Providence, and Texas Health Resources—will discuss how they determined the most effective way to address the issues of homelessness, an aging population, behavioral health and substance use issues, lagging community wellness and the COVID-19 outbreak.
Dear Doctor, Let's Communicate-Respectfully, Nurses
Learn to identify communication barriers and how to utilize staff surveys, staff-driven action planning, and focused PDSA cycle development and evaluation.