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Health Care HR Week: Strategic Partners for the Health Care Workforce
Recognition Day/Week/Month
Health Care Human Resources Week – the third week of March – is designated to recognize HR professionals in health care organizations across the nation for their important role across the continuum of care.
Assessing and Learning from Patient Experience on 15 Leading Systems' Websites | Recording
Webinar Recordings
In this one-hour webinar, Jared Johnson of Phoenix Children’s Hospital, will join Dave Wieneke, the originator of the HDX Index. They will discuss how hospitals can baseline to assess their own progress year over year, and to track themselves against best practices and marketplace competitors.
Social Media Policies: Ensuring Compliance with HIPAA Rules
Webinar Recordings
SHSMD members work diligently to ensure their media policies are in compliance with the U.S. Department of Health and Human Services (HHS) rules. Although HHS has not altered their rules, there has been attention by the Office for Civil Rights (OCR) to address HIPAA compliance issues. Now is the time to revisit how the HIPAA rules may apply to media interactions.
How Health Care Providers Can Lead the Empowered Patient
Webinar Recordings
The age of consumer empowerment has arrived in the health care industry. Medical patients are now acting like informed customers, using digital to get what they want when they want it -- a phenomenon known as "the Uber effect." Medical providers have a strong opportunity to respond to the empowered patient by forming a more collaborative, intimate relationship built on location marketing.
Corporate Communications that Build Patient Loyalty and Team Member Engagement | Recording
Webinar Recordings
Novant highlights case studies on strategic communications programs they have conducted, data analytics tools used to ensure messaging is on track, and explain how communications work fits into the larger marketing media mix model.
Corporate Communications that Build Patient Loyalty and Team Member Engagement
Webinar Recordings
Novant will highlight case studies on strategic communications programs they have conducted, data analytics tools used to ensure messaging is on track, and explain how communications work fits into the larger marketing media mix model.
What are Consumer Expectations For Coming Back and How Can We Meet Them?
Hear what consumers in a recent national survey had to say about their concerns of returning to health care providers for care and what their expectations are of us to ease those concerns.
SHSMD Connections Bytes On Demand
In this session from SHSMD Connections Bytes, learn how a hospital’s strategic communications staff used a crisis communications plan to team with marketing, university athletics, and the university’s philanthropic office to manage social and traditional media.
SHSMD Connections Bytes On Demand
This presentation from SHSMD Connections Bytes shares the why, what, and how of market segmentation based on an attitudinal-behavioral segmentation strategy for UNC Health.
Channeling Inner Strength Through Sisu
When facing extreme, unprecedented circumstances, we’re challenged to find new reserves of strength and resilience within. Hear a reflection on Sisu, the Finnish word for fortitude and determination and the human capacity for deep strength and perseverance.