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Webinar: Reimagining the Continuum of Risk: Why Early Resolution Is the Answer
In this panel discussion, top health care risk management and technology leaders discuss how early resolution approaches, like CRPs, can positively reshape and redefine your organization's approach to risk.
Can We Talk? Communication Gaps Cause Patient Harm
Learn more about the significance and impact communication issues have in health care, as well as strategies to prevent and remedy those problems before they become malpractice cases.
Where Marketing Campaigns Go to Die (in 4 seconds): What Every Marketer Must Know About Their Customers’ First Contact
Health care marketers can create the most compelling, targeted campaigns but even the best efforts are squelched if the first encounter fails to impress and engage the consumer. In this session we will explore the key drivers that determine whether a first-time caller will become a patient or go running to the competition. Presenters Bob Kobek, President Mobius Vendor Partners and Kristin Baird, CEO Baird Group will share the most recent data on consumer expectations and define which elements of the first encounter present the greatest opportunities. You’ll see data comparing consumer preferences pre-COVID, what has shifted in the post-COVID months, and the most crucial steps marketers can take to partner with operations to ensure your marketing campaigns aren’t shot down in seconds.
Profiles in Excellence: Northside Hospital
In this series, we will highlight facilities that have won the Environmental Services Department of the Year award in recent years. As standouts in the EVS field, these thought leaders will discuss operational strategies and actions that have led to success within their respective facilities. The first facility featured is Northside Hospital.
SHSMD Member Meet Up: Defining and Prioritizing DEI Strategy & Communications Plans
Discuss how to address diversity, equity, and inclusion in your organization’s strategy and communications plans.
What's Your Story? How to Craft Narratives Using Human-Centered Design that Inspire Your Audience
Join us for an interactive webinar where you will learn fundamental principles of storytelling and reflect on a personal story of your own. This workshop gives you the chance to work on your story and apply human-centered design to a wide variety of challenges that we face in health care. This webinar is about Story + Telling. Come prepared to think through the features of a ‘story’ (content and team alignment) and the essentials of the ‘telling’ (channels and communication plan). (Webinar presented March 8, 2023)
Advanced Health Care Social Media & Digital Marketing Virtual Conference | Additional Resources
Additional resources from the Advanced Health Care Social Media & Digital Marketing Virtual Conference hosted by SHSMD and Mayo Clinic Social Media Network.