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32 Results Found
Does Your Organization Really Value Physician Relations?
Presentation Resource
This session will uncover what leaders and key stakeholders expect and provide ideas to meet expectations. We’ll provide concepts for ensuring there is good understanding and buy-in for the model, methods and measurement with key internal stakeholders and the leadership.
Employee Engagement: The Journey to High Reliability in Health Care
Presentation Resource
AFMS hosted the “What’s Your Why” Campaign to raise awareness about the transformation effort and to inspire Airmen to join the journey by telling their “why” — their personal reason for dedication to high reliability health care. The presentation overviews the methods, results, and lessons learned in launching a campaign that pilots purpose-driven work and boosts engagement and productivity.
Virtual Visits: Are Consumers Buying into Healthcare Delivered Through a Mobile Device?
Presentation Resource
This case study will examine a year of data and include reports on internal marketing efforts to Reid Health's 2500 employees, as well as external marketing efforts within Reid's designated service area and beyond, by targeting prospects throughout Indiana and Ohio.
Turn Your Employee Town Hall from a Snooze to an Engaging Communication Platform
Presentation Resource
Learn how to transform your town hall sessions to engage your employees in the strategic direction of your organization, help staff understand the "why" and garner CEO support for two-way communication. Dayton Children's employees attended quarterly town hall sessions for staff that weren't interactive, or engaging, and therefore, they weren't well attended.
Renovating an Internal Communications Infrastructure
Magazine & Journal Articles
Read more about the internal communications renovation at the University of Texas Medical Branch after a years-long recovery from 2008's Hurricane Ike, which did $1 billion in damage to the headquarters campus.
Turning Town Hall Meetings Into Game-Changing Performance Sessions
Magazine & Journal Articles
To help increase employee engagement, the marketing team at Dayton Children's Hospital re-christened their town hall meetings as Game-Changing Performance Sessions, or GPS. Read about the factors and critical takeaways that contributed to the success of the GPS sessions.
How to Create a Strategic Plan With Organizationwide Buy-In in 6 Months
Magazine & Journal Articles
In 2017, Huggins Hospital in Wolfeboro, New Hampshire, had a fairly new leadership team and an outdated strategic plan. They realized it would be valuable to bring in an outside partner, so they asked Stratasan to guide them through the process of updating their plan. This article discusses the five-step planning process developed to address each of their goals for growth.
Renovating an Internal Communications Infrastructure to Enhance Employee Engagement: Data-Based Design Drives Dramatic Results (Advanced)
Presentation Resource
Learn how UTMB created a new internal communications initiative for "two-way" communication, focusing on feeding content to managers for regular communications sessions with employees in all work areas.
Internal Communications: Simple, Nimble, and Effective
Presentation Resource
How does an academic medical practice communicate to 1,300 employees in more than 40 locations? Communication is driven by employee involvement with the goal of helping them become ambassadors of the brand. The message to employees is simple: "Whether you know it or not, you are an ambassador for our practice."
The Naked CEO: Surveys Say CEOs Are Not Impressed with Marketing. Let's Ask "Why?"
Presentation Resource
Back by popular demand, "The Naked CEO" gives healthcare marketers a chance to grill a panel of hospital and health system executives about expectations, assumptions, and coming changes.