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Leveraging the Community and Innovation to Improve Health | Transformation Talks
The spread of COVID-19 revealed systemic cracks in the social needs and public health infrastructure of communities — inequities that have existed for decades.
AHA releases latest episode in PowerPlay series featuring AMA CEO Madara
The AHA today released a new episode of the on-demand video series, PowerPlay.
Achieving Greater Workforce Resiliency | Transformation Talks
Exploring how to reduce clinician burnout in the COVID-19 environment. AHA Transformation Talks Video on Workforce Resilience.
A Breakout Opportunity for Behavioral Health | Transformation Talks
Achieving Greater Access and Equity in Behavioral Health. Episode 3 in the AHA Transformation Talks Series
Facebook Live: Opportunities for Health Care Marketing Beyond Point and Shoot
Presentation Resource
The VCU Health communications team pioneered utilizing Facebook Live, incorporating it into their strategy soon after it launched. From live streaming health seminars, to getting on-the-ground reactions of medical students on match day, to one-on-ones with doctors talking about unique medical issues, the possibilities for health care marketing are endless.
Content that Connects: The Power of Video Storytelling
Magazine & Journal Articles
Brooks Rehabilitation leverages video to share compelling patient experiences. Anyone who works in our field could tell you a touching tale of compassion or relate an inspiring story of recovery against all odds. This is what is unique about healthcare. Powerful stories are happening every day. So how do we effectively tell compelling stories that connect us with our audiences? How do we create content that engages by unlocking emotion?
6 Tips for Video Marketing on a Budget
Magazine & Journal Articles
With the knowledge that visual content has a higher retention and conversion rate than text-based media because of its powerful psychological influence, it only makes sense that healthcare marketing leaders enhance their video tactics as part of their creative strategy. Read more about affordable ways to create effective marketing videos for your brand.
Lights, Camera, Action: How to Roll Out a Winning Video Content Strategy With No Budget
Presentation Resource