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How Google’s New Page Experience Ranking Can Impact Your Site
Insight and guidance on how to achieve measurable SEO results. With Google’s most recent algorithm update already underway, User Experience (UX) is more important than ever.
Agencies launch website for reporting anticompetitive health care practices
The Federal Trade Commission, Justice Department and Department of Health and Human Services April 18 launched HealthyCompetition.gov, an online portal for the public to report potentially unfair and anticompetitive health care practices.
Closing the Loop on Patient Feedback: Lessons from CVS Health
In a recent podcast, leaders from Deloitte Digital and CVS Health shared insights on how they are working together to quickly close the loop on customer feedback to better personalize care, respond faster to service recovery opportunities and build trust.
Lights, Camera, Action Effective Storytelling Through Digital Channels
Presentation Resource
Learn how one health system has made a rapid conversion from a traditional marketing platform to an integrated, digitally focused program.
Building a Content Hub to Bridge Worlds (and Tell Stories)
Presentation Resource
This "how to" session will present the steps University Hospitals of Cleveland took to develop the system's first integrated content hub, align its team for success, establish milestones, and produce repeatable results for internal and external audiences. This session will also address how to replicate this success, and links many of the insights and implications from Bridging Worlds.
Life After Relaunch: Renewing Your Website Strategy for Digital Customer Engagement
Presentation Resource
Learn how Northwestern Medicine has structured their processes, technology, and staff to create ongoing operational capabilities for sustainable post-launch success.
How Health Care Providers Can Lead the Empowered Patient Recording
Webinar Recordings
The age of consumer empowerment has arrived in the health care industry. Medical patients are now acting like informed customers, using digital to get what they want when they want it -- a phenomenon known as "the Uber effect." Medical providers have a strong opportunity to respond to the empowered patient by forming a more collaborative, intimate relationship built on location marketing.
How to Personalize Care across Four Generations of Patients
Over the next five years, hospitals and health systems will need to make greater use of artificial intelligence (AI) and patient data to glean valuable insights that can help them differentiate their services, according to AHA’s recently released Futurescan 2023.
Personalize Marketing and Patient Engagement Like World Leading Retailers
During this webinar, they will show how to understand potential patients as consumers, new market research on what drives hospital and health system choices and how to personalize marketing just like world-leading retailers
How to Gain Meaningful Engagement from Your Patient Portal
Magazine & Journal Articles
HealthEast, a four-hospital system serving the Minneapolis-St. Paul region, was determined to make good use of its patient portal—to improve health outcomes by sharing proactive, consistent health information that patients could access anywhere. Read more about their implementation of two digital health tools.