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24 Results Found
Lights, Camera, Action Effective Storytelling Through Digital Channels
Presentation Resource
Learn how one health system has made a rapid conversion from a traditional marketing platform to an integrated, digitally focused program.
Building a Content Hub to Bridge Worlds (and Tell Stories)
Presentation Resource
This "how to" session will present the steps University Hospitals of Cleveland took to develop the system's first integrated content hub, align its team for success, establish milestones, and produce repeatable results for internal and external audiences. This session will also address how to replicate this success, and links many of the insights and implications from Bridging Worlds.
Life After Relaunch: Renewing Your Website Strategy for Digital Customer Engagement
Presentation Resource
Learn how Northwestern Medicine has structured their processes, technology, and staff to create ongoing operational capabilities for sustainable post-launch success.
How to Gain Meaningful Engagement from Your Patient Portal
Magazine & Journal Articles
HealthEast, a four-hospital system serving the Minneapolis-St. Paul region, was determined to make good use of its patient portal—to improve health outcomes by sharing proactive, consistent health information that patients could access anywhere. Read more about their implementation of two digital health tools.
Preparing For the Smart Home: Using a Headless CMS to Give Your Content Life Beyond The Web
Presentation Resource
Vanderbilt University Medical Center (with their partner Modea) will reveal how their headless CMS provides greater flexibility and a readiness to respond to rapid change in how consumers digest content.
Know Me.
Presentation Resource
Join us for details on recent marketing automation initiatives that have improved the experience for both the customer and the provider.
Listen to Me! I'm Your Digital Customer!
Presentation Resource
In this session, participants will learn how to collect real time point of service feedback from web visitors and leverage that information to make website changes that will improve usability and ultimately brand image.
Trust, Transparency, and Choice: Helping Future Health Care Consumers Through Digital Engagement
Presentation Resource
The consumerization of health care is upon us. Learn how to obsess over your customers in the same way as Amazon by adopting a patient-focused initiative that creates a personalized, one-to-one experience.
What Google and Amazon Are Teaching Health Care Marketers About Website Redesigns
Presentation Resource
Join Ochsner Health and White Rhino as they showcase the best of consumer interface design and share recent Ochsner.org redesign updates.