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How Google’s New Page Experience Ranking Can Impact Your Site
Insight and guidance on how to achieve measurable SEO results. With Google’s most recent algorithm update already underway, User Experience (UX) is more important than ever.
How Health Care Providers Can Lead the Empowered Patient Recording
Webinar Recordings
The age of consumer empowerment has arrived in the health care industry. Medical patients are now acting like informed customers, using digital to get what they want when they want it -- a phenomenon known as "the Uber effect." Medical providers have a strong opportunity to respond to the empowered patient by forming a more collaborative, intimate relationship built on location marketing.
Personalize Marketing and Patient Engagement Like World Leading Retailers
During this webinar, they will show how to understand potential patients as consumers, new market research on what drives hospital and health system choices and how to personalize marketing just like world-leading retailers
Assessing and Learning from Patient Experience on 15 Leading Systems' Websites | Recording
Webinar Recordings
In this one-hour webinar, Jared Johnson of Phoenix Children’s Hospital, will join Dave Wieneke, the originator of the HDX Index. They will discuss how hospitals can baseline to assess their own progress year over year, and to track themselves against best practices and marketplace competitors.
How Health Care Providers Can Lead the Empowered Patient
Webinar Recordings
The age of consumer empowerment has arrived in the health care industry. Medical patients are now acting like informed customers, using digital to get what they want when they want it -- a phenomenon known as "the Uber effect." Medical providers have a strong opportunity to respond to the empowered patient by forming a more collaborative, intimate relationship built on location marketing.
SHSMD Connections Bytes On Demand
This presentation from SHSMD Connections Bytes shares the why, what, and how of market segmentation based on an attitudinal-behavioral segmentation strategy for UNC Health.
Life After Launch: Renewing Your Strategy for Digital Customer Engagement Recording
Webinar Recordings
Life After Launch: Renewing Your Strategy for Digital Customer Engagement
Webinar Recordings
Hear how Boston Children’s Hospital and Northwestern Medicine have structured their people, processes, and technology to create ongoing operational capabilities for sustainable post-launch success.
Website Navigation to Enhance Patient Access
Webinar Recordings
Join us as we discuss the latest survey data on how patients are accessing hospital website information and some interesting lessons and insights you might not expect!