Search Results
The default setting for search results displays All Content. If you prefer to see recent content only, please adjust the date filter.
Filter your results:
Types
Topics
42 Results Found
Life After Launch: Renewing Your Strategy for Digital Customer Engagement
Webinar Recordings
Hear how Boston Children’s Hospital and Northwestern Medicine have structured their people, processes, and technology to create ongoing operational capabilities for sustainable post-launch success.
Website Navigation to Enhance Patient Access
Webinar Recordings
Join us as we discuss the latest survey data on how patients are accessing hospital website information and some interesting lessons and insights you might not expect!
Know Me.
Presentation Resource
Join us for details on recent marketing automation initiatives that have improved the experience for both the customer and the provider.
Listen to Me! I'm Your Digital Customer!
Presentation Resource
In this session, participants will learn how to collect real time point of service feedback from web visitors and leverage that information to make website changes that will improve usability and ultimately brand image.
Trust, Transparency, and Choice: Helping Future Health Care Consumers Through Digital Engagement
Presentation Resource
The consumerization of health care is upon us. Learn how to obsess over your customers in the same way as Amazon by adopting a patient-focused initiative that creates a personalized, one-to-one experience.
What Google and Amazon Are Teaching Health Care Marketers About Website Redesigns
Presentation Resource
Join Ochsner Health and White Rhino as they showcase the best of consumer interface design and share recent Ochsner.org redesign updates.
Using Data to Guide an Online Locations Strategy for a Complex System
Presentation Resource
Attend this session and learn how UNC Health Care and Geonetric used extensive web analytics and stakeholder feedback to create a comprehensive location strategy, with special attention paid to UNC Health Care’s specialty clinics.
Patient Portal 2.0: Innovation Drives Engagement
Presentation Resource
In theory, portals should help hospitals engage patients, improving their experience. Through innovation and education, HealthEast turned our portal into a tool for meaningful engagement, leading to more confident and connected patients and improving their satisfaction.