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The New Health Care Content: Where Earned Media and Social Media Intersect
Magazine & Journal Articles
More than ever before, health care communicators need to have a content strategy that directly contributes to bottom line business results. Orlando Health is doing just that and reaping the benefits of increased exposure by positioning itself as a trusted health care system with compassion.
#CHIWeek Digital Engagement Toolkit
The Community Health Improvement Week digital engagement toolkit provides copy and graphics to help promote CHI Week on social media.
Social Media Strategies for Health Care Recruitment
[HR Pulse Article] By Rollis Fontenot III
When thinking about social media strategies, it’s important to examine the intent of the strategy. What is the main purpose? The strategy for employee recruitment at a health care organization will look much different than a strategy with the purpose of employee engagement. This article focuses on the recruitment of health care professionals, including both clinical and nonclinical applicants, and discusses the first of three key areas of social media strategy
Lights, Camera, Action! Going Live with Facebook
Magazine & Journal Articles
Virtually every health system uses Facebook to promote its brand. But how many have gone live on the largest social media platform in the world? Cynthia Schmidt, marketing chief at Virginia Commonwealth University (VCU) Health in Richmond, and Keith Kaufelt, VCU social media specialist, say doing so can transform the conversation with your community.
The New Health Care Content: Where Earned Media and Social Media Intersect
Presentation Resource
Take a dive inside the innovative content distribution techniques being used by top health care organizations such as Orlando Health. The organization will shares its secret for consistent success combining earned and viral campaigns.
Teaching Social: Why Understanding Social Media's Usage and Impact Is Important for Every Employee
Presentation Resource
This session will demonstrate the need for advocacy, professionalism, branding, and awareness on social media’s impact for brand success.
Facebook Live: Opportunities for Health Care Marketing Beyond Point and Shoot
Presentation Resource
The VCU Health communications team pioneered utilizing Facebook Live, incorporating it into their strategy soon after it launched. From live streaming health seminars, to getting on-the-ground reactions of medical students on match day, to one-on-ones with doctors talking about unique medical issues, the possibilities for health care marketing are endless.
Making the Most of Social Media: Managing Crisis and Improving Outreach
Presentation Resource
Kathy Wilets and Libby Mitchell from University of Utah Health Care will discuss how Twitter and Facebook can be your best friends in times of crisis, even when the trolls come calling.
You Are What You Post
Magazine & Journal Articles
The marketing team at Henry Ford Health System is using digital content — from social media messaging to blog posts — to engage with consumers and drive online traffic. When consumers visit your Facebook page or website, is what they see and read representative of the experience they have in your hospital or clinic?