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Health Care Marketing Plans, Communications and Market Research
Courses
This credential series is divided into 4 parts, which together, cover the essentials of health care marketing.
Trends in Patient Experience Solutions and the Value of Adopting Innovative Technology
This webinar will present an overview of the patient experience solutions landscape and discuss how the implementation of these solutions can support an organization's patient experience strategy.
AHA Associate Podcast Series | Inovalon
In this episode, Kathleen Wessel is joined by Rachel Dallmann, Director of Revenue Cycle for Phelps Memorial Health Center, and Patrick Warren, Associate Vice President of Sales for Inovalon. This episode’s discussion will center on the automation and other efficiencies Phelps Memorial is introducing, as well as the resulting impacts on the patient experience.
On Target: Leveraging a Retail Giant's Locations as the Foundation for Developing an Ambulatory Network
Presentation Resource
Problem: Ambulatory strategy decisions and physician practice acquisitions were reactive in response to internally identified opportunities. The goal for Thomas Jefferson University Hospital was to create a tool to evaluate markets in relation to each other that would inform future decision-making around regional strategy.
Understanding the Patient Journey
Guides/Reports
Sponsored by ReachLocal: ReachLocal and Survata partnered on a survey tapping into patient preferences and behaviors. This eBook dives into factors influencing how patients choose a healthcare provider.
Customizing the Health Care Experience for Seniors
Magazine & Journal Articles
This article details how the aging of the baby boomers will have a dramatic impact on the country.
Patient Pathways: Using Digital Media to Hyperfocus on the Right Patients in Real Time
Presentation Resource
Active Patient Movement Visualization and Analysis
Presentation Resource
Actively visualize patient movement and analyze the data derived from it to provide greater accuracy in creating the right program for the right population, reduce access redundancy, and increase efficiency.
Data to Dollars: How to Use Predictive Analytics to Accelerate Marketing ROI
Marketing expert Jaci Haack from Virgin Pulse will explore pivotal health care marketing moments and reveal how to stay one step ahead of the competition by leveraging consumer-level predictive analytics to pinpoint the perfect patient audience for your services and how to engage them sooner and more often – using data to bring dollars to the CFO.