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A New Approach to Planning: Using a Scoring System in a Continuum of Care Gap Analysis
Presentation Resource
NIH launches clinical trials for long COVID; HHS office to coordinate federal response
The National Institutes of Health’s Researching COVID to Enhance Recovery (RECOVER) Initiative opened enrollment for clinical trials to evaluate the safety and effectiveness of at least four potential treatments for long COVID in adults.
How to acquire more than 2,000 primary care patients in one year
Magazine & Journal Articles
In 2013, Boston Medical Center (BMC) began a five-year strategy to recruit more than 45 additional general internal medicine and family medicine providers. Read more about their recruitment campaign in this article.
Know Me.
Presentation Resource
Join us for details on recent marketing automation initiatives that have improved the experience for both the customer and the provider.
More Than a Press Release: Using Original Research to Add Value to the Conversation
Presentation Resource
We will share how marketing and communications offices can use original research to help gather insights into clinical marketing efforts, internal culture change, and earn local and national media.
Market Analytics for Public Health: Developing a Data-Driven Framework to Address the Opioid Crisis
Presentation Resource
This presentation will discuss how this framework can guide health system responses to the opioid epidemic, highlight insights from patterns in county-level geographic variation, and identify tactics health systems can deploy to improve performance.
Marketing Perception Dashboard: From Data to Dashboard
Presentation Resource
Solving a communication and data analysis problem: to understand the impact of its marketing and promotions quickly based on data gathered monthly through the National Research Corporation (NRC) while telling a compelling, concise story to executives. Nineteen key categories were identified that would best provide insights into Mercy Health's rebranding initiative.