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Upcoming Events for Health Care Marketers & Strategists
Education & Events
SHSMD provides a leading source of online educational programming in the areas of health care marketing, strategic planning, communications and PR.
SHSMD Credential Programs for Health Care Professionals
Courses
SHSMD Credentials are awarded for successful completion of the following designated programs that confirm proficiency of a skill through testing, examination, skill demonstration, or project completion. Additional requirements may include participation in discussion boards, quizzes, group work, presentations, and additional readings/assignments as assigned by faculty. Upon successful completion of all requirements, participants will be awarded with a verified SHSMD Credential as a shareable digital credential described below.
Engaging Your Community In Your Digital Strategy
Best practices, successes and challenges in engaging our communities in digital strategy to maximize success in health care.
Engaging Your Community in Your Digital Strategy: It’s All About Human-Centered Design
An optimal digital strategy is no longer a “nice to have” — it is central to future positioning, especially since 50% of consumers say that a bad digital experience can ruin the entire experience with a provider.
AHA Surpasses Lead Generation Goals by Over 500%
Barcoding, Inc. partnered with the AHA to leverage the association’s extensive database to help the organization reach its target audience and achieve its lead generation goals.
Creating a Unified, Competitive Brand with "Radical Convenience"
Learn how MercyOne applied ‘radical convenience’ across its connected system of health care facilities with an end-to-end digital front door strategy.
How Health Care Marketers Can Reach Their True Audiences
Health care marketers are simultaneously facing tight budgets and pressure to increase volume. How can health care marketers and communicators solve these challenges?
How To Reach Reluctant Patients During The COVID-19 Crisis | Recording
In this educational webinar, convergent TV experts will share new techniques in reaching health care audiences precisely and cost-effectively.
AHA Events Status and New Sponsorship Opportunities
While the AHA has canceled our live events and all affiliated events through July due to the pandemic, important event sponsorship opportunities still exist for the remainder of 2020 — as do a host of other ways to engage with our members.
SHSMD ADVANCE™ for Teams
SHSMD ADVANCETM for Teams is a professional development platform offering a series of skill building tools designed to help your team face the rigorous demands of health care strategy.