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Engaging Your Community In Your Digital Strategy
Best practices, successes and challenges in engaging our communities in digital strategy to maximize success in health care.
How Health Care Marketers Can Reach Their True Audiences
Health care marketers are simultaneously facing tight budgets and pressure to increase volume. How can health care marketers and communicators solve these challenges?
The Smart Hospital Journey
The smart hospital is transforming the care journey to deliver more personalized care and improve visibility into resource utilization.
Social Media Marketing for Physicians
Whether it be through the use of traditional media or emerging approaches, physician marketing is evolving—for the better.
Three Keys to Creating the Most Successful Mobile Strategy
Digital entry points to care are so important that they affect consumer healthcare purchasing.
Successful Hospital Advertising Campaigns
Webinar Recordings
Health care organizations that want to increase their program sophistication, effectiveness and ROI can leverage this model to pinpoint their current status as well as identify key areas they must enhance in order to progress to the next level. How does your organization measure up?
Health System Leaders Share Their Digital Transformation Success
This webinar will feature a variety of health system leaders as they share their digital health success stories. These digital health change agents will share different use cases and their tried and proven strategies for identifying and selecting suitable digital health investments to improve the end-to-end patient experience significantly and concurrently optimize health care operations.
Personalize Marketing and Patient Engagement Like World Leading Retailers
In this SHSMD Education sponsored webinar, learn how to understand potential patients as consumers, new market research on what drives hospital and health system choices and how to personalize marketing just like world-leading retailers.