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How To Reach Reluctant Patients During The COVID-19 Crisis
In this educational webinar, convergent TV experts will share new techniques in reaching health care audiences precisely and cost-effectively. Dive into behavioral and multi-screen media consumption data to maximize reach and increase return on a tight budget. Presenters will share examples of how marketers have saved upwards of 30% and achieved desired outcomes despite a challenging environment.
How to Drive Authentic Patient Experiences with Ed Marx and Cris Ross
Health care marketers face unique challenges when creating positive patient experiences, and competitive retail and big tech companies are rushing to fill the gap.
Leveraging Modern Tools & Approaches to Transform Complex Care Delivery
Throughout the presentation he’ll be describing the tactics, methodologies and approaches to how UCSF has tackled these care delivery challenges using technology solutions. Learn best practices in how to become an agile, learning, data-driven organization that thinks “digital-first.”
Perfecting the Women’s Health Journey: Top Considerations for Designing Hyper-Targeted Automation Programs
This conversation will use women’s health as the ideal anchor point for a scalable approach that can expand targeted, personalized omnichannel outreach into other service lines.
An Executive Primer on Digital Marketing Strategy for Competitive Health Care Systems
Webinar Recordings
Learn how to attract more patients, execute the strongest strategies, and make smart marketing investments that will not only get you noticed, but give you an edge over your competitors.
Beyond CRM: Lessons from Consumer-Driven Health Care
Webinar Recordings
Join Andrea Pearson, chief marketing officer of Healthgrades, to learn about strategic changes required to navigate and maintain leadership in the fast-changing health care environment.
Attract and Acquire More Patients: How to Improve Campaign Effectiveness
Webinar Recordings
Attract more patients. Schedule more appointments. Increase overall encounters. Join his webinar to hear how Evariant clients have improved the effectiveness of their campaigns to acquire more patients at half the cost.
Marketing’s Secret Weapon for Improved Patient Engagement
Webinar Recordings
Marketing automation technology should be a key part of the healthcare marketer’s arsenal to achieve these goals. From supporting automated communications to delivering personalized “journey-based” interactions, marketing automation can drive increased conversions and optimize campaign execution through efficiencies and real-time feedback.
Beyond Responsive Websites: Health Systems Rise to the Problem and Promise of Mobility
Webinar Recordings
The team behind the Hospital Digital Index (HDX) will share their research on the rise of the “mobile majority” which now typifies visitors to health care sites. They’ll share best-practice examples of systems who have made location-smart experiences which smooth their patients journey to care.