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Developing Digital Strategies in Health Care for 2017 and Beyond
Webinar Recordings
Bluespire’s lead health care strategist and digital strategy expert will review spending regularities in the industry, cover emerging trends and outline specific search tactics that are available to health care marketers. They’ll also show why content and information on health care websites is a crucial component to SEO strategy and delivering on a positive online experience.
For the Love of Growth: How to Use Data to Drive Cardiovascular Service Line Growth
Webinar Recordings
Learn how hospitals and health systems are using five key data elements to ensure Cupid’s arrow hits the right targets at the right time.
Navigating Response and Recovery with a Digital Front Door Platform
This presentation demonstrates how Piedmont’s outstanding digital front door platform creates a patient-centric, hassle-free experience that will guide the system’s recovery to the new normal of health care.
Managing Communications, Navigation and Patient Flows in the Pandemic Era
In this AHA Executive Dialogue, hospital leaders discuss how COVID-19 has affected their operations and how the integration of mobile technology helped to address issues for front-line staff, patients and their families.
Rebooting Elective Care through Referral Marketing
Sponsored Webinars
At a time when confidence of patients returning to care is essential, the endorsement of their primary/family physician plays a critical role in re-energizing the elective care flow. Through specific strategic marketing programming, independent hospitals can increase the percentage of referrals sent to their service line offerings. We will focus on the four key pillars in developing a sustainable referral network.
Integrating Media and Content Strategy
Content marketing and media placement are becoming increasingly intertwined throughout the health care industry.
Perfecting the Patient Journey with a Digital Front Door Platform
Sponsored White Papers
Forward-thinking healthcare organizations realize that successful digital front door platforms offer a single, mobile access point for multiple touchpoints in the patient’s journey. Learn the three transaction-ready features required for success in this white paper.