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A Surfboard to the Face: How Hawaii Soothed My Brain and Sharpened My Abilities
Presentation Resource
This session will help you learn to free up your brain and do your job better.
On the Front Lines of the Opioid Epidemic
Magazine & Journal Articles
What could have easily turned into a public relations nightmare for a hospital in Massachusetts instead became the rallying cry for action. Read more about how one hospital addressed the opioid epidemic in their community.
Sponsor/Advertise
Other Resources
Maximize your marketing dollars and support the health care human resources profession by reaching ASHHRA members and other industry leaders through annual conference or year-round sponsorship and advertising opportunities.
AHA Associate Program Podcasts and Resources
AHA Associates have access to exclusive content that educates and informs the health care field, allowing Associates to speak to the challenges facing AHA member hospital and health care systems. The library is just one of many benefits of the AHA Associate Program.
Gearing Up for Population Health: Marketing for Change
Book
This new SHSMD guide provides innovative and practical information and tools to help you design a population health plan that is consistent with your organization’s mission and strategic goals.
Lessons from the Shark Tank: How to Pitch Your Marketing Plan and Budget to Leadership
Magazine & Journal Articles
If you're like millions of Americans, you've seen the award-winning television show "Shark Tank," in which entrepreneurs have 10 minutes to sell investors on their business idea. Now transfer that image to the last time you walked into the C-suite to sell your annual strategic marketing plan and budget.
Where MD Stands for "Marketing Dynamo"
Magazine & Journal Articles
Many hospital marketers want to engage physicians in marketing campaigns. This usually involves physicians sitting for interviews, posing for photos, and signing off on tag lines. But this level of engagement is only a start.
Share Your Story With the World: How Brand Journalism is Transforming Healthcare Communications
Magazine & Journal Articles
Here are answers to several questions about Spectrum Health's new approach to brand journalism.
Imagine This! A New Generation of Patient Communications
Magazine & Journal Articles
As healthcare strategists, we can no longer focus most of our resources on simply growing inpatient volume. Instead, we need to broaden our focus to the entire healthcare experience for patients and their caregivers—from initial research and preparation, to appointment scheduling, to doctor and hospital visits, to rehabilitation, to post-care follow up.
How Healthcare Can 'Think Different'
Magazine & Journal Articles
Today, many people in the hospital industry are trying to "think different" about healthcare. How can we use technology to redesign the way people interact with caregivers, become more active, and manage their own health? The answer might come from the tech industry itself.