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How Data-Driven Insights Are Transforming Healthcare Marketing Strategies
Presentation Resource
Learn how Texas Health Physicians Group, Texas Health Resources' physician organization comprising more than 800 medical professionals, has used big data and patient analytics to understand who its patients are, measure the effectiveness of marketing campaigns for each clinic, and allocate budget resources based on past performance and future potential.
Building the Physician's Practice in a Digital World
Presentation Resource
Learn how Avera Health is using a multidisciplinary approach to marketing to build volume for new physicians, and to deepen patient relationships with established providers.
Not My Hospital — How to Win at Rebranding Against Resistance
Presentation Resource
Learn how two different organizations "SCL Health System and The University of Vermont Health Network " innovatively addressed rebranding challenges, and how each one emerged as a strong, dynamic, and successful brand.
Not Just Another Ribbon Cutting: Turning Opening Events into Strategic Messaging
Presentation Resource
When Dayton Children’s Hospital had almost completed a more than $200 million dollar expansion and revitalization project, the marketing team was tasked with turning four opening events on two campuses into something more powerful than just another ribbon cutting. The resulting plan used each event as a tent pole to elevate the hospital’s brand, showcase services, spotlight providers and highlight community commitment.
No CRM? Here's How to Prove Marketing Impact
Presentation Resource
This session will explore one institution's journey toward proving the impact consumer marketing can have on driving patient visits and ROI without CRM software.
New Found Revenue: Developing Signature Services
Presentation Resource
Attendees will learn how EvergreenHealth has leveraged its brand to create Signature Services as an additional revenue stream for the organization.
NCH Takes Bariatric Teen Info Sessions Online
Presentation Resource
Hear about Nationwide Children's Hospital's solution to operational inefficiency while simultaneously increasing the program’s patient volumes and expanding its geographic reach.
Lights, Camera, Action Effective Storytelling Through Digital Channels
Presentation Resource
Learn how one health system has made a rapid conversion from a traditional marketing platform to an integrated, digitally focused program.
Building a Content Hub to Bridge Worlds (and Tell Stories)
Presentation Resource
This "how to" session will present the steps University Hospitals of Cleveland took to develop the system's first integrated content hub, align its team for success, establish milestones, and produce repeatable results for internal and external audiences. This session will also address how to replicate this success, and links many of the insights and implications from Bridging Worlds.
Bringing Population Health to Life: Strategies for Marketing (and Health Improvement) Success
Presentation Resource
A panel of experts from around the country will share their experiences and best practices in operationalizing population for their health care systems. Attendees will also receive a model for population health planning—a practical guide that can be implemented immediately in any type of organization.