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Engaging Your Community in Your Digital Strategy: It’s All About Human-Centered Design
An optimal digital strategy is no longer a “nice to have” — it is central to future positioning, especially since 50% of consumers say that a bad digital experience can ruin the entire experience with a provider.
AHA Surpasses Lead Generation Goals by Over 500%
Barcoding, Inc. partnered with the AHA to leverage the association’s extensive database to help the organization reach its target audience and achieve its lead generation goals.
SHSMD ADVANCE™ for Teams
SHSMD ADVANCETM for Teams is a professional development platform offering a series of skill building tools designed to help your team face the rigorous demands of health care strategy.
UPMC’s App to Lower Post-Surgery Readmission Rates Is a Pip
Last year, UPMC Enterprises and Redesign Health began collaborating on Pip Care Inc., a novel digital health platform that is designed to improve surgical outcomes and increase patient satisfaction.
Benchmarking for Health Care MarCom
Drive meaningful decisions about MarCom spending by benchmarking against similar health care organizations. Subscribers can use interactive analytic dashboards to uncover actionable insights and improve their understanding of industry best practices.
Life Beyond Promotion: Core Metrics For Measuring Marketing's Financial Performance
Guides/Reports
This white paper establishes a set of metrics that will help marketers demonstrate their financial contribution to their health care system as well as a handy "how to get started" section. Be sure to replay the SHSMD U webcast on this topic, too.
Transforming Thought Leadership into Sales Opportunities
When a highly specialized company wanted to connect with hard-to-reach prospects and establish a leadership position, it turned to the AHA.
2022 Becoming a Health Care Business Partner of Choice
2022, American Hospital Association report on the State of Hospital and Business Solution Provider Relationships
Becoming a Health Care Business Partner of Choice
American Hospital Association report on the State of Hospital and Business Solution Provider Relationships