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Unlocking the Value of Health Care Advertising
This summary report discusses the need for continual change in health care advertising, how to consistently capture useful data, and how to commit to patient-centric approaches.
Finding the ROI in Patient Engagement Programs
As patients become more consumer minded, marketing leaders are embracing technological and data-driven solutions that prioritize patient experience. Health care executives who have led successful transformation.
Filling the Pipeline with an Abundance of Qualified Leads
When a patient safety expert wanted to build awareness of how her solution could help hospitals, she turned to AHA to connect with hospital leaders.
Powering a Lead Gen Campaign that Continues to Deliver
How the AHA helped a health care software company close more business through an integrated lead generation and nurturing process.
Cultivating Leads with Attention-Getting Content
To build awareness of how it could help hospitals with their technology funding needs, a firm turned to the AHA to create a highly effective campaign.
Futurescan 2024 PowerPoint Toolkit
The PowerPoint presentation features highlights from the latest edition of Futurescan. Ready for immediate use at your organization, you can employ this presentation tool for staff, leadership or boards!
How to Respond to the Great Digital Disruption
Many health care providers could face an uncertain future if they refuse to transform themselves. Digital innovators can offer hospitals and health systems technology and insights to help solve their most challenging problems.
A Hospital Leadership Guide to Digital & Social Media Engagement
Guides/Reports
A Hospital Leadership Guide to Digital & Social Media Engagement will help you and your organization navigate through the healthcare social media world.
4 Principles to Guide Your Digital Health Strategy
A panel discussion with marketing and strategy leaders from 13 health systems and Gozio Health explored best practices, successes and challenges to engage communities in a digital strategy to maximize success.
B2B Sales and Marketing
Data & Insights
Discover how sales and marketing professionals at healthcare solutions providers have found success with AHA Data.