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Planning Marcom Budgets “By the Numbers”: Preliminary Findings from SHSMD Benchmarking
This webinar is designed to share preliminary aggregate data on those hospitals who have submitted complete data for SHSMD’s 2021 By the Numbers MarCom Benchmarking and how that compares to prior years.
The Ultimate Playbook to Humanize Health Care Brands and Move People to Action
Be among the first to see the Executive Summary of the new Humanizing Brand Experience Vol 5 report.
Your Promotion is Waiting: Skills Needed to Successfully Transform Your Marketing Department
Webinar Recordings
With this shift to a digital marketing mindset comes a change in the skills and resources that compose a highly-functioning marketing team. This team is built on the “think, feel, do” principle – stacked with data analysts, demand generators, and strategic content creators. How do you acquire the skills needed to excel in this new marketing department?
Defining the New Digital Front Door
Webinar Recordings
With 77% of consumers searching online before making an appointment with a provider, health care marketers are building the “digital front door” to help engage and acquire them. But what does a digital strategy look like for this when there are multiple touchpoints a consumer experiences before selecting a provider? This panel will help define the elements needed to align your digital marketing with a person’s journey to care.
Top Marketing Initiatives of 2019: Prioritizing Consumer Experience
Webinar Recordings
Join us on Wednesday, February 20th as Gary Druckenmiller, VP of Customer Success at Evariant, discusses the top drivers of success that must be on your 2019 marketing roadmap.
SHSMD Connections Bytes On Demand
In this session from SHSMD Connections Bytes, learn how one health system is using an enterprise-wide CRM to bring real-time marketing strategies, across all touch points, to life.
How Digital Can Enable an Effective COVID-19 Behavioral Health Strategy
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An Executive Primer on Digital Marketing Strategy for Competitive Health Care Systems | Recording
Webinar Recordings
Learn how to attract more patients, execute the strongest strategies, and make smart marketing investments that will not only get you noticed, but give you an edge over your competitors.
Aligning Marketing and Business Development: Doubling Your Outreach Success | Recording
Webinar Recordings
Molly Gaus, Regional Marketing Director and Karianne Craig, System Manager of Sales, from Presence Health share their experiences on how your physician relations and marketing can—and must—collaborate.