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Aligning Marketing and Business Development: Doubling Your Outreach Success

Webinar Recordings
Molly Gaus, Regional Marketing Director and Karianne Craig, System Manager of Sales, from Presence Health share their experiences on how your physician relations and marketing can—and must—collaborate.

Beyond CRM: Lessons from Consumer-Driven Health Care | Recording

Webinar Recordings
Join Andrea Pearson, chief marketing officer of Healthgrades, to learn about strategic changes required to navigate and maintain leadership in the fast-changing health care environment.

Attract and Acquire More Patients: How to Improve Campaign Effectiveness | Recording

Webinar Recordings
Attract more patients. Schedule more appointments. Increase overall encounters. Join his webinar to hear how Evariant clients have improved the effectiveness of their campaigns to acquire more patients at half the cost.

Marketing’s Secret Weapon for Improved Patient Engagement | Recording

Webinar Recordings
Marketing automation technology should be a key part of the healthcare marketer’s arsenal to achieve these goals. From supporting automated communications to delivering personalized “journey-based” interactions, marketing automation can drive increased conversions and optimize campaign execution through efficiencies and real-time feedback.

Beyond Responsive Websites: Health Systems Rise to the Problem and Promise of Mobility | Recording

Webinar Recordings
The team behind the Hospital Digital Index (HDX) will share their research on the rise of the “mobile majority” which now typifies visitors to health care sites. They’ll share best-practice examples of systems who have made location-smart experiences which smooth their patients journey to care.

Developing Digital Strategies in Health Care for 2017 and Beyond | Recording

Webinar Recordings
Bluespire’s lead health care strategist and digital strategy expert will review spending regularities in the industry, cover emerging trends and outline specific search tactics that are available to health care marketers. They’ll also show why content and information on health care websites is a crucial component to SEO strategy and delivering on a positive online experience.

For the Love of Growth: How to Use Data to Drive Cardiovascular Service Line Growth Recording

Webinar Recordings
Learn how hospitals and health systems are using five key data elements to ensure Cupid’s arrow hits the right targets at the right time.

Defining the New Digital Front Door | Recording

Webinar Recordings
This panel will help define the elements needed to align your digital marketing with a person’s journey to care.

Find, Guide, Keep: Solutions to Create Patients for Life

Webinar Recordings
Traditional marketing simply isn’t working. It’s time to reimagine how we solve acquisition and retention challenges to achieve high-value service line growth, extend patient lifetime value, and improve network utilization and planning.

Find, Guide, Keep: Solutions to Create Patients for Life Recording

Webinar Recordings
Traditional marketing simply isn’t working. It’s time to reimagine how we solve acquisition and retention challenges to achieve high-value service line growth, extend patient lifetime value, and improve network utilization and planning.