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SHSMD By the Numbers: An Interactive Session
Learn from a panel of your SHSMD peers about how their hospital and health system marketing and communications teams are adjusting budgets, staffing and operations to respond to COVID-19 and related budget changes.
Fast-track Your Digital Strategy to Drive Results
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Redefining New Marketing and Strategy Elements in the Wake of COVID-19 | Recording
Listen to this session to learn how COVID-19 has shaped consumer expectations, how providers and payers can use segmentation and mindsets to redesign activation, engagement and retention, and examples of using mindsets and segmentation to adjust engagement and design.
New Blueprint for Your Digital Search Strategy | Recording
As today's consumers begin to schedule deferred medical appointments, 89% will turn to search engines to answer their health questions and concerns.
Metrics that Matter: Demonstrating Marketing’s Impact on Revenue to the C-Suite
Webinars
Today's marketers are using advanced technology and strategies to improve consumer acquisition, engagement and retention. But, how do we prove marketing effectiveness while becoming strategic business partners focused on growth goals? The answer lies in five marketing metrics.
Metrics that Matter: Demonstrating Marketing’s Impact on Revenue to the C-Suite Recording
Webinar Recordings
A Conversation with Bozoma (Boz) Saint John | Brand Guru for PepsiCo, Apple, Uber & "160 over 90"
Webinars
Learn how Bozoma “Boz” Saint John has become a trail blazing brand marketing executive and change agent by humanizing some of the most popular brands through a focus on empathy, authenticity and inclusion. She will share how pop culture’s ability to disrupt narratives is a real opportunity for all of us to utilize within our own spaces, including health care.
Top Marketing Initiatives of 2019: Prioritizing Consumer Experience Recording
Webinar Recordings
For a PDF copy of the presentation, contact Evariant.
A Conversation with Bozoma (Boz) Saint John | Webinar Recording
Webinar Recordings
Learn how Bozoma “Boz” Saint John has become a trail blazing brand marketing executive and change agent by humanizing some of the most popular brands through a focus on empathy, authenticity and inclusion. She will share how pop culture’s ability to disrupt narratives is a real opportunity for all of us to utilize within our own spaces, including health care.
Creating a Healthier Brand Experience by Optimizing Digital Access to Care
Webinars
AMITA Health will share how they tackled self-scheduling challenges and created an access optimization strategy that enhanced their digital front doors and navigates patients to the right provider and care setting for online appointment scheduling.