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Online Certificate Series Health Care Social Media: 2022 Trends & Strategies
Join this online certificate series to learn best practices & new trends in social media influencing, governance, and paid social media opportunities.
Planning Marcom Budgets “By the Numbers”: Preliminary Findings from SHSMD Benchmarking
This webinar is designed to share preliminary aggregate data on those hospitals who have submitted complete data for SHSMD’s 2021 By the Numbers MarCom Benchmarking and how that compares to prior years.
A Conversation with Bozoma (Boz) Saint John | Brand Guru for PepsiCo, Apple, Uber & "160 over 90"
Webinars
Learn how Bozoma “Boz” Saint John has become a trail blazing brand marketing executive and change agent by humanizing some of the most popular brands through a focus on empathy, authenticity and inclusion. She will share how pop culture’s ability to disrupt narratives is a real opportunity for all of us to utilize within our own spaces, including health care.
Do Hospital Awards Drive Consumer Decisions? Recording
Webinars
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Digital Communications in Health Care: What You Should Know
Courses
SHSMD has a gold mine of 22 session recordings (slides synched with audio recording) from the 2016 and 2017 SHSMD Connections Annual Conference, all on best practices, innovative ideas, and how to prepare for “what’s next” when it comes to digital communications in health care