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Understanding Predictive Models in Health Care: Using Data, Science and Actionable Models to Drive Campaign Outcomes
Webinar Recordings
This webinar will explore the basics of predictive modeling, two types of models, steps to take after models, and campaign strategies and testing.
How To Reach Reluctant Patients During The COVID-19 Crisis | Recording
In this educational webinar, convergent TV experts will share new techniques in reaching health care audiences precisely and cost-effectively.
Uncovering Nuances in Health Care Data Analytics to Improve the Patient Experience Recording
Webinar Recordings
In this webinar, we’ll look at how OSF Health Care partnered with Binary Fountain to unify their patient feedback and response process by responding to feedback publicly and providing patients with a superior health care experience through open access to data and community reviews.
The Next Evolution of Business Intelligence Recording
Webinar Recordings
Through a three-year case study, this session will cover defining the strategies for the most important aspects of strategic growth on the physician side as well as the consumer side, and highlight the tangible ROI results that one system achieved.
Creating a Healthier Brand Experience by Optimizing Digital Access to Care | Recording
Webinar Recordings
AMITA Health shares how they tackled self-scheduling challenges and created an access optimization strategy that enhanced their digital front doors and navigates patients to the right provider and care setting for online appointment scheduling.
The Next Evolution of Business Intelligence
Webinar Recordings
Through a three-year case study, this session will cover defining the strategies for the most important aspects of strategic growth on the physician side as well as the consumer side, and highlight the tangible ROI results that one system achieved.
The Next Generation of Smarter Patient Acquisition and Retention Through Best Next Action Insights Recording
Webinar Recordings
Watch this webinar recording to learn how the next generation of patient acquisition and retention strategies are driven by best next action insights that combine data sources into a single market view.
Creating a Unified, Competitive Brand with "Radical Convenience"
Learn how MercyOne applied ‘radical convenience’ across its connected system of health care facilities with an end-to-end digital front door strategy.
SHSMD Webinar | Beyond the Buzz: What Health Care Marketers Need to Know About AI
Join us for a session aimed at understanding the impact of AI in health care marketing and beyond.
Where Marketing Campaigns Go to Die (in 4 seconds): What Every Marketer Must Know About Their Customers’ First Contact
Health care marketers can create the most compelling, targeted campaigns but even the best efforts are squelched if the first encounter fails to impress and engage the consumer. In this session we will explore the key drivers that determine whether a first-time caller will become a patient or go running to the competition. Presenters Bob Kobek, President Mobius Vendor Partners and Kristin Baird, CEO Baird Group will share the most recent data on consumer expectations and define which elements of the first encounter present the greatest opportunities. You’ll see data comparing consumer preferences pre-COVID, what has shifted in the post-COVID months, and the most crucial steps marketers can take to partner with operations to ensure your marketing campaigns aren’t shot down in seconds.